Fugu Restaurant "Genshin" Launches High-Quality Natural Torafugu Course on 4/15! Offering Safe, High-Quality Food Culture to the World in Response to Inbound Demand

Inbound demand is on the rise these days. (Headquarters: Matsubara City, Osaka; President: Kumiko Yamaguchi), which operates "Torafugu Cuisine Gen-Pin" in Japan and abroad, will begin offering a high-class natural torafugu course at limited locations in the Kanto and Kansai regions from April 15, 2024, in order to meet the needs of foreign tourists. Tourists from China and other Asian countries will be able to enjoy authentic and delicious torafugu course meals that take advantage of the company's advanced technology, while at the same time promoting the safety of Japanese food.

Genya Gen, an 8-course meal of natural torafugu

Fugu eating culture" and "safety of Japanese food" taking root in the Asian region

There is a latent need among Asian tourists to "taste fugu cuisine in Japan.

Fugu is a familiar food in some parts of the Asian region, and while it is favored for its taste and good fortune, its consumption is regulated in many countries because it contains toxic parts. Japan has a Food Sanitation Law and a fugu chef license system to ensure food safety in terms of hygiene, technology, knowledge, and management, and is highly regarded worldwide(*). Since it is rare for a country in the Asian region to have a similar environment, Asian tourists view Japan as a country where they can eat fugu with peace of mind.

In order to meet the needs of inbound customers who want to eat fugu, a traditional Japanese dish, Genshin has developed an authentic course meal using safe and delicious natural torafugu.

In the "Quality and Safety" category of the "Global Food Security Index 2022 Report" published by the Economist Group, Japan ranked 6th out of 113 countries.

Natural Torafugu Course" where craftsmen's skills shine

In the "Natural Torafugu Course," only natural torafugu (blowfish) of 50 to 60 cm in length, nearly four times the normal size, is carefully selected and shipped directly from Shimonoseki, the home of torafugu. The large, fat torafugu is a great appetizer, and we offer a variety of dishes such as "tessa" and "tecchiri," which are prepared with the skill of our chefs. The menu is designed to meet the needs of foreign tourists who are attracted to Japanese food culture as well as domestic and international customers seeking a luxurious experience, allowing them to enjoy high-quality fugu cuisine in a more relaxed atmosphere than a regular course meal.

The "Natural Gen" course is based on the "Natural Torafugu" course, which offers the exhilarating taste of natural torafugu, and is available in four different variations, including fried, grilled, and albacore courses. Prices are kept in the 15,000 to 20,000 yen range, embodying Genshin's unique concept of "providing delicious food with maximum cost performance.

In addition, our restaurants promote the employment of non-Japanese staff and focus on learning to serve customers with hospitality that emphasizes Japanese culture and etiquette. In addition, to enable Japanese staff to serve customers smoothly across language barriers, we plan to introduce a series of foreign-language tablet menus that explain the types of fugu and how to eat the dish. By using the tablet menu as needed when serving customers, foreign customers will be able to enjoy their meals without stress. We will make every effort to ensure that foreign tourists can enjoy to their heart's content the sincerity and comfort that only "Genshin" can offer.

Comment from a representative of Kanmonkai Co.

The development of this high-end product was a great challenge for us since the establishment of the company. We have had the idea of offering a high-end natural torafugu course for some time, but it took more than a year of study and preparation to ensure the quality of procurement, processing, products, and service.

This time, we would like to promote the "high safety of Japanese food" to foreign tourists by offering products that meet the needs of inbound customers. We hope that the new "Natural Torafugu Course" will provide foreign tourists with an opportunity to experience the excellence and safety of Japanese food culture through Genshin.

Natural Torafugu Course Menu

◆"Natural Gen" course (5 dishes) 15,000 yen (tax included)

Yubiki / Tessa / Tecchiri / Zosui / Dessert

Natural Daigo" course (6 dishes) 18,000 yen (tax included)

Yubiki / Tessa / Deep-fried torafugu / Tecchiri / Zosui / Dessert

◆"Natural Tenraku" course (7 dishes) 22,000 yen (tax included)

Yubiki / Tessa / Deep-fried torafugu / Grilled fugu / Tecchiri / Zosui / Dessert

◆"Natural Genyagen" course (8 dishes): 26,000 yen (tax included)

Yubiki / Tessa / Deep-fried torafugu / Grilled fugu / Milt / Natural tecchiri / Zosui / Dessert

Natural tessa (fugu sashimi) "Kikuzakari" with artisan skill

Natural tecchiri (fuguchiri-nabe): "thick special fugu broth" is used.

Large piece of deep-fried natural torafugu. A large piece, juicy and full of flavor.

Sales period】 From April 15, 2024 (Monday)

Sales outlets】 Asakusa, Ikebukuro, Ginza-Shinbashi, Ueno (reservations only), Umeda-Higashidori, Osaka-Kitashinchi (reservations only), Osaka-Kitashinchi (reservations only),

　　　　　　　Osaka Kitashinchi (limited reservation), Hozenji Sohonten, Honmachi, and Shinsaibashi (limited reservation),

　　　　　　　Shinsaibashi (reservation only), Kyoto Gion (reservation only)

About Kanmonkai Co.

The company operates 67 Torafugu restaurants "Gen-Pin" in Japan and abroad.

Company name: Kanmonkai Co.

Head Office: 1-8-7 Miyakehigashi, Matsubara, Osaka 580-0041, Japan

President and Representative Director: Kumiko Yamaguchi

Business Description: Operation and management of the "Gen-Pin" group of Torafugu specialty restaurants,

　　　　　　　　 Torafugu procurement, product development, overseas expansion, etc.

Establishment : 1980

Number of stores: 62 stores in Japan and 5 stores overseas (as of April 1, 2024)

Kanmonkai ： https://www.kanmonkai.co.jp/

Genshin : https://www.tettiri.com/