On Mother's Day, give her the courage to fight with you! Care Hat with Forelock Wig BAREN" will hold a Mother's Day Campaign starting April 19.

MAYK Corporation (CEO: Mayumi Hara), which develops the brand BAREN, a brand specializing in "care caps that can be worn with bangs wigs," will hold a Mother's Day campaign at the official BAREN store from April 19 to May 19, 2024, in the hope that it will provide an opportunity to express gratitude to families suffering from hair loss. The campaign will be held from April 19 to May 19, 2024 at the official BAREN store. During the campaign period, BAREN customers who purchase BAREN products at the official store will receive free shipping. Also, an original BAREN Mother's Day message card will be presented as a gift.

BAREN Scarf Hat1

What is BAREN?

BAREN is a medical care hat brand for women suffering from hair loss due to anti-cancer drug treatment.

BAREN was born when CEO Hara was unable to find an ideal care hat during her treatment for cervical cancer.

She was worried that it would look unnatural and people would notice.

It gets stuffy and makes me sweat.

It was too tight and gave me a headache.

"It makes me feel like a sick person, so I don't feel excited."

I bought many expensive medical wigs and medical care hats, but eventually stopped wearing them all for these reasons.

Based on this experience, we came up with the idea of a "care hat that can be removed from a wig," which combines the best features of a medical care hat and a medical wig. We developed this hat with a focus on comfort and a design that makes people feel good about themselves.

The "scarf hats," which come in more than 15 types, have a turban-like design that looks like a scarf wrapped around it, and can be combined with eight types of bangs wigs, berets, and bucket hats.

The brand name "BAREN" is a pun on "BAREN (wig) is not obvious (to people around you)," and is intended to encourage people to smile even a little while they are fighting a disease.

BAREN Official Store

https://baren.tokyo/

Features of BAREN

Scarf hats are made of breathable fabric, so they do not get stuffy even in summer.

The wig is light and does not constrict the head because it is a partial wig with only the front hairs.

The size can be adjusted by tying a ribbon, so it won't slip off or come off.

Scarf hats are machine washable! Wigs can also be washed by hand with commercially available shampoo.

The wig can also be washed in a shampoo at a commercial shampoo shop ∙ The design is carefully designed to make you feel good, and you can freely combine and arrange items.

Wigs can be used even after treatment, so they will not go to waste.

BAREN" is a care cap with removable bangs that was completed through a process of trial and error.

Because we are the party who suffers from hair loss, we make no compromises in the creation of "BAREN" products.

Outline of Mother's Day Campaign

Period

April 19-May 19, 2024

Outline of the Campaign

During the campaign period, free shipping at the official store and a Mother's Day message card will be offered.

Mother's Day Message Card

■Reviews

BAREN has received many reviews from customers who have purchased our products.

(307 as of March 2024, *Average 4,9)

This time, we would like to share with you a review from one of them, in which the customer gave it as a gift to his/her mother.

●My mother and I will be able to face our treatment with a little more cheerfulness.

My mother was suddenly found to have early-stage cancer. She had never had any serious illnesses in her life, so I, as a daughter, was shocked by the sudden revelation. I thought that I could at least do something I could do immediately at this stage to prevent hair loss. However, when I looked into the current products, I found that medical wigs were incredibly expensive and unaffordable, and when I was having a hard time, I stumbled upon Baren's website. My first impression of the products was, "They are very stylish! If I use it every day, I'll be able to spend my time with a cheerful mind! It was love at first sight! My mother is going to face anti-cancer treatment for the first time in her life, and I hope that this beautiful turban, which is like a good luck charm, will help her to spend her days in a more positive way. Thank you very much for making such a beautiful turban that shines a bright light in my heart.

I gave it to my mother as a gift.

In September 2022, my mother in her 60s was diagnosed with breast cancer. Our whole family was astonished at the sudden cancer diagnosis of my mother, who had been in perfect health. I wanted to help her as much as possible, so I visited various websites and bought pressure gloves and socks for use when administering anticancer drugs, nail care products, and other goods that could be used for treatment. It was during this time that I found BAREN on one of the forums. My fashionable mother was quite mentally perplexed at the thought of losing her head of hair. She had also prepared a full wig (about 200,000 yen) before starting treatment, but it requires careful handling and maintenance. During her recuperation, she would be lying down a lot and sweating in the summer...so I gave her a BAREN as a gift. At first she resisted, saying, "It won't look good on me unless I'm young!" and "Isn't it weird if I don't have eyebrows?" But as she realized, she was fascinated by the high functionality of BAREN, such as "no steam," "washable," and "can lie down," and she loves wearing BAREN every day. I have recommended it to my fellow patients I met in the hospital room (laugh). Depending on my mood, I use it as a scarf, wear a hat over the BAREN, and enjoy weaving my own original style. I am really glad that I was able to bring a little brightness to my mother's life, even if only a little, despite the many difficult times she goes through with her treatment.

I gave it to her as a gift.

I gave this as a gift to my mother who is about to start anti-cancer drug treatment. It is comfortable to wear and very cute, so she was pleased that she wants a different design!

BAREN Official Store

https://baren.tokyo/

The ever-increasing problem of hair loss

More than 140,000 new cases of cancers specific to women, such as breast and uterine cancer, are diagnosed each year. The peak incidence is in their 30s and early 40s, and the number of people suffering from hair loss is increasing at a younger age.

People of all ages, not just cancer survivors, are facing hair loss problems.

Losing one's hair is certainly not directly life-threatening, but when one actually loses one's hair, one realizes that hair loss is a real problem. However, after actually losing it, I realize that hair loss is an event that shakes one's identity and confidence to the core.

I want to be myself even while fighting the disease, to be fashionable, to be comfortable, to be positive, to enjoy going out with pride, and to laugh heartily. BAREN wants to help you not to give up on such natural things during your battle with illness, which you often have to give up on.

BAREN will continue to develop products that are close to women fighting illnesses with a strong desire to "never compromise in manufacturing and pursue the ideal hair loss care products.

BAREN Official Store

https://baren.tokyo/

■Company Profile

MAYK Co.

Location: Showa Shimokita Bldg. 2F, 1-38-14 Kitazawa, Setagaya-ku, Tokyo 155-0031, Japan

Representative: Mayumi Hara, President

Establishment : March 2022

Capital ： 4 million yen

Business : D2C service of hats with medical wigs

URL ： https://baren.tokyo/