Mitsubishi Corporation Urban Development Wins iF DESIGN AWARD for Branding Project Winner of the iF DESIGN AWARD, one of the world's top three design awards

Mitsubishi Corporation Urban Development Corporation (Location: Chiyoda-ku, Tokyo; President: Masahito Tamura) has received the "iF DESIGN AWARD 2024" for its corporate branding project.

The iF DESIGN AWARD is one of the three most prestigious design awards in the world. The award ceremony "iF DESIGN AWARD NIGHT 2024" will be held in Berlin on April 29.

iF DESIGN AWARD 2024 Mitsubishi Corporation Urban Development

IF DESIGN AWARD

Corporate Branding History

Mitsubishi Corporation Urban Development was established in 2007 as a subsidiary of Mitsubishi Corporation. The company initially began operations as a developer and operator of commercial facilities, and in 2013 transformed its business to become a comprehensive developer of income-producing real estate. Since then, the company has expanded its business to become a comprehensive developer that utilizes the MC Group's network to develop a variety of income-producing real estate, develop urban complexes, and operate commercial facilities such as the Yokohama Red Brick Warehouse and Coppis Kichijoji.

As the company is undergoing a period of change due to the expansion of its business activities and scale, a gap has emerged between the credo (a guideline that embodies the company's corporate philosophy) that was set forth at the time of its establishment and the company's current business philosophy. With the aim of further business expansion, we implemented corporate branding with advice from Interbrand Japan to establish an identity and unify communications for employees and stakeholders.

Interbrand Japan: Interbrand Japan is a branding specialist established in Tokyo in 1983 as the third base of Interbrand, which was founded in London in 1974. By incorporating progressive global approaches and insights, Interbrand Japan combines strategy, creativity, and technology to help clients accelerate the growth of both their brands and businesses.

Graphic Element Concept

The future will be shaped by the unshakable will of each individual.

The red and black lines represent the power of each individual and the power that drives MCUD. We will continue to take on the challenge of solving issues by rallying together as members of MCUD and as members of the Mitsubishi Corporation Group.

Graphic Design Concept

Dynamic Wave

The graphic design concept "wave" expresses the ever-changing wavelengths of the city and individual wavelengths, where thoughts and feelings intersect and become one big driving force.

Graphic Design Concept "wave

Key points of the "iF DESIGN AWARD 2024" award evaluation *Analysis based on the evaluation chart and the contents of the application

Form (strategic thinking behind it):

Form (strategic thinking behind the design): The design accurately incorporates the issues and newly formulated objectives and values into a form that can be visually expressed.

Function (expandability):

The above expressions are expressed in a flexible function, using a system structure that can be arranged, while maintaining a sense of unity.

Impact (social significance):

Through visual expression, the passion of individual employees and the strong will of the organization as a whole will resonate with all stakeholders and establish an impression that will lead the future of the city for the better.

Mitsubishi Corporation Urban Development Statement/Purpose/Values

Statement Open up new possibilities for the city.

Purpose Nurture the future of cities through the power of conception and realization.

Values ・Tireless pursuit ・Everyone is a challenger ・Combination of knowledge and passion ・Straightforward with sincerity

We will use this award as a major step toward realizing MCUD's mission statement, "Nurture the future of cities through conceptual power and the ability to realize ideas. We will continue to develop excellent real estate in line with the needs of society.

Company Profile

Company Name ｜ Mitsubishi Corporation Urban Development Corporation

Head Office Address ｜ 5-2, Yurakucho 1-chome, Chiyoda-ku, Tokyo

　　　　　　　　　　 Toho Hibiya Promenade Building 7F

President and Representative Director ｜ Masahito Tamura

Representative telephone number ｜ 03-3500-5510

Corporate Website｜ https://www.mcud.co.jp