90% of respondents said the distance they allow for lunch is a 5-minute walk? Survey on lunch to help plan restaurant openings.

Msta Corporation (Location: Nishi-Tokyo, Tokyo; Representative: Tomohiro Eguchi) has conducted a survey on lunch for business owners who are considering opening a restaurant.

We hope you will find this survey useful in your search for tenants to open new restaurants, as it provides solid research on "acceptable walking distances for lunch" and "frequency of return visits for lunch.

Questionnaire on Lunch

91% of users can walk 5 minutes or less from their office to lunch!

Survey Result 1

The relationship between users' acceptable walking distance from the office and restaurants open for lunch was as shown above.

The most popular votes were 32% for users who prefer a 5-minute walk or less and 37% for users who prefer a 10-minute walk or less.

Therefore, looking at the cumulative graph, opening a restaurant within a 5-minute walk from an office would target 91% of users, while opening a restaurant within a 10-minute walk would target 46% of users!

When opening a restaurant in an office district, the data shows that opening a restaurant with a tenant within a 5-minute walk from the office will increase the number of target customers who will come for lunch.

■The most frequent frequency of returning for lunch is within 2 weeks (63%)!

Survey Result 2

63% of users revisit the same restaurant for lunch within 2 weeks, 16% within 1 month, and 7% within 2 months.

Many seem to visit the same restaurant within 2 weeks.

It is important to create restaurants with taste and space that make the same customers want to revisit within 2 weeks.

■How much money do you spend for lunch?

Survey Result 3

Next, we asked the respondents about the amount of money they spend for lunch.

The most voted price range was 700 yen.

The most common price ranges were restaurants within 1,000 yen, convenience stores and company cafeterias within 700 yen, and self-catering and homemade bento boxes within 300 yen.

Lunch time was 12:00 p.m. at 64%.

Survey Result 4

Finally, we asked about the time of day for lunch.

As expected, 12:00 was the most popular time for lunch at 64%, followed by 13:00 at 22%.

Also, 8% of the respondents were open for lunch at 14:00, and 4% were open at 11:00.

We would like to open for lunch at least at 12:00 and 13:00, but also at 11:00 and 14:00 whenever possible.

■Survey Summary

Survey period ： December 2023

Survey method ： Questionnaire survey

Sample size ： N=300 users

Target ：Men and women nationwide in their 20s to 60s

Handling of this data 1.

1. Please feel free to use the data for quotation or other purposes. 2.

2. However, when quoting images or text in articles, please use the following URL as the source of the information.

Source: Msta_Survey on Lunch for SEO

　　 https://msta.co.jp/media/survey-lunch/

■About Msta Inc.

Msta Inc. researches and analyzes a lot of useful information for marketing.

We also handle SEO consulting business as our main business.

Through the success of our clients, we aim to "build a society without complaints.

This is our vision.

Our front-line SEO marketers, who have done SEO for media with 15 million MAUs, and who have taken platforms public by strengthening search inflow, are available to help you.

We offer a free SEO diagnosis of your site, so if you have any questions about SEO, please feel free to contact us through the inquiry form on the company website.

■Company Profile

Company Name ： Msta Inc.

Location ： Nishi-Tokyo, Tokyo

Representative ： Tomohiro Eguchi

Establishment ： July 27, 2022

Business description: Survey research business, SEO consulting business, Web media business

URL ： https://msta.co.jp/