KURA SEAT HB won an international design award "iF DESIGN AWARD 2024" highest award

Dream Co., Ltd. announces that KURA SEAT HB, a posture support seat by &MEDICAL, which advocates "comfortable living and body," has won the Gold Award, the highest award in the "iF DESIGN AWARD 2024," one of the three major design awards in the world. In addition, the electric sofa bench "BARS" and the balance ball "MALLOW" also won the "iF DESIGN AWARD 2024".

KURA SEAT HB

About the iF GOLD AWARD

The posture support seat "KURA SEAT HB (KURA SEAT High Back)," which received the Gold Award, is a "This support seat is a godsend in the age of remote working. Working with refined recycled materials, the designers retained the elegantly curved forms of a saddle, helping to ensure a straight posture. Flexible usage is assured, as this seat sits equally well on the floor, on a bench, wherever. Great ergonomics and beautiful execution: this has the makings of a design icon." The judges highly evaluated the product.

KURA SEAT HB / 13,800 yen (tax included)

BARS

The electric sofa bench "BARS," winner of the "iF DESIGN AWARD 2024," smoothly transforms from bench to lounge chair to sleeping chair with a single touch. It can be used in a variety of ways, changing its shape to suit different living situations, such as working, relaxing, and napping.

BARS / 242,000 yen (tax included)

MALLOW

The oval balance ball "MALLOW" series is slim and space-saving, and its low center of gravity design gives it a sense of stability and independence, making it useful as a work chair or stool. The design is registered with the Japan Patent Office as a design registration No. 1740755.

MALLOW Knit/22,000 yen (tax included) MALLOW MINI Knit/19,900 yen (tax included)

& MEDICAL will continue to support healthy lifestyles by pursuing designs that are comfortable for living and for the body.

What is the iF DESIGN AWARD?

The iF DESIGN AWARD was established in 1954 by iF International Forum Design in Germany, and is an internationally recognized design award that recognizes outstanding design. In 2024, only 75 (0.7%) were selected for the iF GOLD AWARD, the highest award, out of approximately 10,800 entries from 72 countries around the world. 

KURA SEAT HB" Gold Award page

https://ifdesign.com/en/winner-ranking/project/medical-kuraseat-hb/632222

BARS" award page

https://ifdesign.com/en/winner-ranking/project/medical-bars/632244

MALLOW" award page

https://ifdesign.com/en/winner-ranking/project/medical-mallow/632241

Brand Information

&MEDICAL

A product brand that aims for "more accessible healthcare" by proposing items that support, strengthen, and relax our bodies. With designs that blend into the everyday scenery of homes and offices, and manufacturing based on the knowledge and evidence of experts, the brand supports the realization of a healthy lifestyle both physically and mentally.

The brand's official online store https://and-medical.com

Dream Corporation Company Profile

Company name: Dream Co.

Representative: Hideo Ohashi, President and Representative Director

Location: ● Head office

　　　　 　 I・C・C Qualia Building, 403 Tokugawa-cho, Higashi-ku, Nagoya 461-0023, Japan

　　　　 　 Tokyo

　　　　 　 Shinkawa F2 Building 5F, 2-6-4 Shinkawa, Chuo-ku, Tokyo 104-0033, Japan

Web site: https://mydream.co.jp/

Business activities: Planning, development and sales of original products, mail-order wholesale