62% of respondents reported having smelled of aging in "all seasons"! Survey results on "odor (age-related odor)" are now available.

DESIGN.LI.VE. (Location: Okayama City, Okayama Prefecture; Representative Director: Hiroaki Koyama), which sells indigo.C. Aroma Lotion, a body odor etiquette product, conducted a survey on odor (aging odor) among the general public from January 17 to 26, 2024.

indigo.C. Aroma Lotion

Summary of Survey Results

When we conducted a survey on odor (aging odor) among the general public, 62% of respondents answered "all seasons" and 10% answered "winter" regarding the season in which they felt others' aging odor. In total, 72% of the respondents have felt age-related odors even during the cold season!

We had imagined summer as the season when body odor is felt, but we found that it is also common in the cold season.

■ Key points of the survey results

The results of the survey were tabulated: 62% for "all seasons," 4% for "spring," 24% for "summer," 4% for "fall," and 10% for "winter. *Since multiple responses were allowed, the total does not add up to 100%.

While many people are careful about body odor in the summer when they sweat, we found that it is also a concern in the colder months.

When we tabulated the estimated ages of those who have experienced age-related odors, we found that 1% were in their teens, 1% were in their 20s, 25% were in their 30s, 65% were in their 40s, 88% were in their 50s, and 89% were in their 60s or older. *Since multiple responses were allowed, the total does not add up to 100%.

We can see that the figures are very high for those in their 40s and older. Our impression is that the percentage is higher than expected for people in their 30s, and we recommend that people in their 30s also take some measures related to body odor.

At the same time, we also tabulated the gender of those who have ever felt the smell of aging, and found that 46% were men, 10% were women, and 44% were both men and women.

Although the image was that men were more prone to smell, the result showed that gender did not have much to do with it.

Unlike the common image of the past, it is considered to be an etiquette to take some measures regardless of age and gender.

We sell "indigo.C." aroma lotion, a body odor etiquette product that can be used by both men and women.

C. It is a mist-type aroma lotion that addresses and treats the "unpleasant odor peculiar to aging" that begins to bother people as they get older.

Outline of the product

Aroma lotion containing etiquette care ingredients

Regular price: 4,980 yen (tax included)

Contents: 80ml

＜Ingredients

A new proposal for etiquette care!

Contains oyster tannin and silver oxide

Contains tea tree aroma ingredient for a refreshing care

Four-leaf clover extract cares for skin texture and elasticity.

<Serious etiquette care quickly even when you are on the go! >● For use before going out on a date

●Effective etiquette before a date.

Mist type for easy and frictionless use!

Portable size for easy carrying in your bag!

●For the face and neck as well! Can also be used on hair that smells like perms!

You can also use it on your back, where it is hard to reach!

Unisex bottle design is suitable for women, too!

＜Not only "Commitment to Ingredients", but also to People, Environment and SDGs.

Ethical cosmetics

Ethical cosmetics

Clean beauty/Conscious beauty

Outline of the survey

Survey method: Internet survey (15 respondents), paper survey (85 respondents)

Survey period ： January 17-26, 2024

Number of valid respondents: 100

Respondents' Attributes ：37 males, 61 females, 2 gender non-responsive

Survey organization ： Company's own Web site

■Company Profile

Company name ： DESIGN.LI.VE.

Establishment ： December 26, 2014

Representative: Hiroaki Koyama, Representative Director

Head office location: 352-3-204 Toushinden, Minami-ku, Okayama City, Okayama Prefecture, 700-0956

Business description: Planning and sales of cosmetics, planning and sales of processed foods,

　　　　　　 Sales of cosmetics, processed foods, health foods, health appliances, food products, and beauty products,

　　　　　　 Fashion, fashion goods, and interior goods sales,

　　　　　　 Mail order sales, wholesale of food products, import/export trading, advertising agency, etc.

URL : https://designlive.co.jp/

For customer inquiries regarding this matter, please contact

Customer Service Center, DESIGN.LI.VE.

TEL ： 086-245-6858

Inquiry form: https://designlive.co.jp/contact/