New construction price increases expand the market for used homes and renovations Lower cost than replacing flooring Number of inquiries about "floor remodeling by scraping increased to 130% compared to the previous year.

Jeb Inc. (President: Takeya Ota, Head Office: Tsuzuki-ku, Yokohama City, Kanagawa Prefecture), a housing-related service provider headquartered in Yokohama City, Kanagawa Prefecture, has been receiving an increasing number of inquiries about its floor restoration service for existing homes and renovations.

Sanding Coat" floor restoration service for remodeling (with logo)

Against the backdrop of rising new home prices, the "buy used and renovate" trend is accelerating.

This has led to an increase in demand for floor maintenance services, in which floors are not replaced but instead are "scraped, regenerated, and protected.

The company's floor restoration service grew 31.3% y-o-y, and is attracting attention as a new option in the era of housing stock.

The trend to "buy used and fix it up" is accelerating due to rising new construction prices.

According to the Ministry of Land, Infrastructure, Transport and Tourism's "Housing Market Trends Survey" and other sources, the cost of acquiring a house nationwide is on the rise, with the price of a custom-built house with land rising from 36.37 million yen in FY2013 to 49.03 million yen in FY2023, and the price of a built-for-sale house from 33.2 million yen to 36.03 million yen. Against this backdrop of rising new housing prices, the importance of utilizing and renovating existing housing stock is being recognized in terms of policy. (*1)

In addition, the Ministry of Land, Infrastructure, Transport and Tourism has set a target of 14 trillion yen for the "existing home distribution and renovation market scale" by 2030, and the home renovation market scale is estimated to be approximately 8.1 trillion yen in broad terms as of 2022. In light of these policies and market trends, the need to acquire existing homes and rehabilitate and renovate them to suit one's lifestyle is expected to remain firm.

(*2, *2-2)

Furthermore, according to the Ministry of Land, Infrastructure, Transport and Tourism's Existing Home Sales Index, the total and seasonally adjusted values have remained above the 2010 average = 100, indicating that the existing home market continues to maintain a certain scale of transactions. (*3)

The number of inquiries about the "Floor Reclamation Service for Existing Houses and Remodeling" increased approximately 130% year-on-year.

The number of inquiries about the company's floor restoration service for existing homes and renovations increased from 16 in 2024 to 21 in 2025, a 31.3% increase over the previous year.

Traditionally, construction for new construction accounted for about 80% of the total, but in 2025, the percentage related to used housing and renovation will expand from about 20% to about 30%. In particular, the use of solid flooring as a finishing process after restoration or renovation is increasing.

The clientele is mainly families in their 20s to 40s, but in recent years consultation has been increasing from those in their 50s to 60s who are relocating or improving their living environment.

Users say, "The natural finish makes me feel comfortable,

"The natural finish gives me no sense of discomfort.

The floor is brighter and easier to clean.

The cost was lower than replacing the flooring.

The cost was lower than replacing the flooring.

What is "Sanding Coat," a floor refinishing service for existing homes and renovations that refinishes by scraping?

Sanding Coat is a floor refinishing service offered by the company. Sanding Coat" is a floor restoration service offered by the company that restores the beauty and durability of existing floors by sanding (sanding) the existing floor surface and applying a coating over it.

Since it is not necessary to replace the flooring, this service is characterized by its ability to reduce waste materials and costs. It is especially suited to the needs for restoration that makes the most of materials, such as solid wood flooring.

In addition, the EPCOAT floor coating has durability that assumes more than 30 years of protection, and its resistance to everyday stains and scratches has been confirmed by a third-party organization.

Starting in 2026, we also plan to roll out ROBOFLOOR, a carpet tile with a high-density pile (approximately 70 million pcs/m2 or more). We will continue to expand our lineup of flooring materials that are slip-resistant, soundproof, pet-friendly, and other features that take the living environment into consideration.

The company's service area is centered on the Kanto, Tokai, and Kansai regions, and it operates showrooms at six locations nationwide. Prices are quoted on an individual basis according to floor condition and area.

High-durability floor coating "EPCOAT

Future Development

In addition to floor coatings for newly constructed homes, the company plans to strengthen its response to the needs for restoration and protection of existing homes after acquisition. With the Ministry of Land, Infrastructure, Transport and Tourism targeting a ¥14 trillion existing home distribution and renovation market by 2030, the trend toward utilizing housing stock is expected to strengthen further in the future. (*2)

Jebu Corporation will promote proposals for living environments that meet the demands of new construction, existing homes, and remodeling by combining the "Sanding Coat" floor restoration service, the "EPCOAT" high durability floor coating, and the new "RoboFloor" service.

We will contribute to the satisfaction of our customers after they acquire a house by designing services that not only maintain the beauty of the floor, but also include lifestyle values such as reduced cleaning burden, anti-slip performance, and consideration for pets and households with children.

New service "RoboFloor

Company Profile

Name: Jeb Corporation

Location: 4-1-10 Chigasaki Minami, Tsuzuki-ku, Yokohama, Kanagawa 224-0037, Japan

URL ： https://www.jeb.bz

Notes

1 Ministry of Land, Infrastructure, Transport and Tourism, "Housing Market Trend Survey (FY2023)

https://www.mlit.go.jp/toukeijouhou/chojou/house.html

2 Basic Plan for Housing and Living Standards (National Plan), Ministry of Land, Infrastructure, Transport and Tourism

https://www.mlit.go.jp/jutakukentiku/house/jutakukentiku_house_fr_000038.html

2-2 Ministry of Land, Infrastructure, Transport and Tourism, "Toward the Development and Revitalization of the Existing Housing Market (Market Size of Home Renovation)".

https://www.mlit.go.jp/jutakukentiku/house/content/001849549.pdf

3 Ministry of Land, Infrastructure, Transport and Tourism, "Existing Housing Sales Index for March 2025.

https://www.mlit.go.jp/report/press/tochi_fudousan_kensetsugyo05_hh_000001_00220.html