Growing Fertility Treatment Population and Widening Regional Medical Disparities At a pharmacy in Iwate Prefecture Online Fertility Support Support Launched on March 16

Pharma Lab Inc. (President: Hatsumi Kimura), a dispensing pharmacy and over-the-counter drug sales company in Kuji City and Morioka City, Iwate Prefecture, has launched "Fertility Support Labo," a service for pregnancy support, and started "Fertility Support Line Consultation," "Online Consultation" and online sales of pregnancy support products. and online sales of pregnancy support products.

Pregnancy Support Lab HP

In order to address the "distance to hospitals" and "uneven distribution of medical institutions" unique to the Tohoku region, as well as the psychological hurdles of fertility support, we have established an online consultation system with fertility counselors.

In addition to in-person consultations, we provide an environment in which you can easily consult with a fertility counselor from anywhere in Japan without anyone's knowledge by utilizing LINE and online.

The increase in the number of infertility treatment patients and the disparity in access to local medical care

According to ART (Assisted Reproductive Treatment) registration data published by the Japan Society of Obstetrics and Gynecology, the number of patients treated in Japan is increasing every year, and by 2021, approximately 70,000 children will have been born through in vitro fertilization, accounting for approximately 1 in 11 of all births (Source (1)).

Against the backdrop of the trend toward late marriages and late childbearing, infertility treatment is no longer something special, but rather one of the options available to people at various stages of life. On the other hand, assisted reproductive technologies require a large number of hospital visits, and the difficulty of balancing treatment and work has been pointed out.

Furthermore, according to the Ministry of Health, Labor and Welfare's "Survey of Medical Facilities," obstetric and gynecological medical facilities tend to be concentrated in urban areas, and in areas with low population density, the travel distance to medical facilities can be long (Source (2)).

SOURCES:

(1) Japan Society of Obstetrics and Gynecology, "ART Databook for 2021" (https://www.jsog.or.jp/news_m/2206/)

(2) Ministry of Health, Labour and Welfare, "Survey of Medical Facilities" ( https://www.mhlw.go.jp/toukei/list/79-1.html )

On March 16, we launched the pregnancy support services "Pregnancy Support Line Consultation" and "Online Consultation.

In response to this background, Pharma Lab Inc., which operates dispensing pharmacies in Kuji and Morioka Cities, Iwate Prefecture, launched the pregnancy support services "Pregnancy Support Line Consultation" and "Online Consultation" on March 16, 2026.

Consultations by fertility counselors are offered on LINE and online in addition to in-person consultations. We have established a system that allows consultation on any subject, regardless of location, such as anxieties prior to a hospital visit or concerns about one's physical constitution.

Pregnancy care can be a difficult topic to discuss with others, so this service serves as a window for consultation without anyone's knowledge.

What are the anticipated needs of users?

People find it difficult to talk to others about their fertility, and they want an environment in which they can feel free to ask for advice.

"They feel a sense of security and reliability in having a pharmacy as a contact point.

The pharmacy is the point of contact.

Pregnancy Support Details

In addition to in-store consultations with fertility counselors, the service also includes on line and online consultations. Consultations are free of charge and appointments can be made on line.

In addition, the online store offers the fertility support product "Dandelion Tea Shoki T-1" and other related products aimed at improving one's constitution.

The target customers are mainly couples in their 30s to 40s who are struggling with fertility, and the service is available from the Tohoku area to the whole country.

The system is designed to be easily accessible in areas where in-person consultations are difficult, as well as for busy working households.

Dandelion Tea Shoki T-1

Information is available on LINE and Instagram

Future plans

As medical institutions continue to be unevenly distributed and understaffed, the positioning of corporate pregnancy support is shifting from a "welfare program" to a "management strategy.

Pharma-Lab is working to "create an environment that enables a smooth balance between work and fertility support" as its keywords,

Expansion of online consultation services

Development of fertility seminars

Strengthening the online store

With the keywords of "creating an environment where work and fertility can be balanced smoothly," Pharma Lab aims to build a fertility support model that will spread from Iwate to Tohoku and from Tohoku to the rest of the country.

For more detailed information on this project, please contact us at any time for media requests.

Company Profile

Pharma Lab Co.

Address: 1-21, Juhachi-cho, Kuji-shi, Iwate 028-0065

Representative: Hatsumi Kimura, President

Business description: Operation of dispensing pharmacies, sales of over-the-counter drugs, and pregnancy support business

URL ： https://ninkatsu-support-labo.jp/