Apparel Brand MILKBOY Announces Summer Collection 2026 LAUNDRY SERVICE" to be Launched ～MILKBOY to launch "imaginary dry cleaning store" at its flagship store in Harajuku on April 25 (Sat.)

2026.04.16 11:30

株式会社ミルク

Milk Co. (Shibuya-ku, Tokyo; Representative Director: Shingo Yasuda), the apparel brand MILKBOY, is pleased to announce its 2026 summer collection "MILKBOY LAUNDRY SERVICE" based on the theme of an imaginary laundry store.

MILKBOY LAUNDRY SERVICE

MILKBOY LAUNDRY SERVICE" is an imaginary laundry store.

This collection is based on the concept of a "laundry store in town," and incorporates laundry tags and uniform details in a playful series.

左) Tシャツ 9,680円、ショートパンツ 18,700円、キャップ 9,900円、ソックス 5,280円／右) シャツ 15,400円、Tシャツ 7,700円、キャップ 9,900円 (全て税込)

Left: T-shirt 9,680 yen, shorts 18,700 yen, cap 9,900 yen, socks 5,280 yen / Right: shirt 15,400 yen, T-shirt 7,700 yen, cap 9,900 yen (all tax included)

A variety of light items for summer will be offered, centering on apparel such as T-shirts, shirts, and pants, as well as accessories such as aprons and bags.

左) Tシャツ 8,250円、キャップ 9,900円、バッグ 22,550円／右) Tシャツ7,700円、エプロン 11,000円、チャーム 19,800円 (全て税込)

Left) T-shirt 8,250 yen, cap 9,900 yen, bag 22,550 yen / Right) T-shirt 7,700 yen, apron 11,000 yen, charm 19,800 yen (all tax included)

Pop-up store at MILKBOY Harajuku store

A pop-up store, inspired by an imaginary dry cleaning store, will open at the MILKBOY Harajuku store from April 25, 2026 (Sat.) as a place where customers can experience the world of the collection.

左) フードシャツ 33,550円、Tシャツ 8,250円／右) Tシャツ 10,450円、パンツ 30,140円 (全て税込)

Left) Hood shirt 33,550 yen, T-shirt 8,250 yen / Right) T-shirt 10,450 yen, pants 30,140 yen (all incl. tax)

Inside the store, hangers, laundry bags, and other items are displayed in a manner reminiscent of a dry-cleaning store.

The collection items will be sold at the MILKBOY Harajuku pop-up store ahead of other stores in Japan.

ポップアップ限定ぬいぐるみチャーム 11,550円 (税込)

Pop-up limited plush charm: 11,550 yen (tax included)

The pop-up store will also feature items exclusive to the pop-up, such as an original plush charm created especially for this project.

In addition, customers who make a purchase of 20,000 yen or more, including collection items, during the period will receive a limited novelty gift.

Details of items and information on the Harajuku pop-up store will be posted on SNS as needed.

MILKBOY OFFICIAL X( @milkboyharajuku https://x.com/milkboyharajuku ), Harajuku main store Instagram( @milkboyharajuku https://www.instagram.com/ milkboyharajuku/ ).

Outline of the event

Event name: MILKBOY LAUNDRY SERVICE POP-UP SHOP

Store ：MILKBOY Harajuku Main Store

Date ： April 25, 2026 (Sat.) ～ Business hours: 11:00 - 20:00

Venue ：MILKBOY Harajuku main store

　　　　　　(KY Building 1F, 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001)

Sponsor ： Milk Co.

Official website : https://milkboy.net/

Company Profile

Company Name ： Milk Co.

Representative: Shingo Yasuda, Representative Director

Location ： 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001