The long-awaited fifth collaboration between Atami Pudding and Marushichi Tea Co! Enjoy and savor Shizuoka matcha green tea at the "Mucha Matcha Fair"! The "Mucha Matcha Fair" will start on April 11, 2012!
~A variety of authentic sweets made with Shizuoka matcha green tea will be available! In addition, there will be many events this year! ～The event will be held at the "Matcha" booth in the center of the city.
株式会社フジノネ
In conjunction with the delicious season of fresh green tea, Atami Pudding, a popular pudding specialty store in Atami (Location: Atami City, Shizuoka Prefecture; Operated by Fusinone Co. This year's event, the fifth year of the collaboration, will again feature a series of sweets made with Shizuoka matcha green tea. The seasonal matcha pudding, which has been popular every year, is now available in three layers! It is more than a pudding; it tastes like a rich dessert. In addition, Atami Pudding Cafe 2nd will hold a limited two-day "Mucha Matcha Day! will be held for two days only on April 11 (Sat.) and 12 (Sun.), 2026. Many limited menu items that can only be enjoyed during these two days will be available. In addition, the "Mucha Matcha Stamp Rally" will be held at all Atami Pudding stores for the first time since the establishment of the six stores. Please enjoy the Atami Pudding matcha sweets only available now as an accompaniment to your stroll in Atami during the beautiful season of fresh greenery.
Official website] https://www.atami-purin.com/
Mail order】 https://atami-purin.shop-pro.jp/
All Atami Pudding stores will hold "Mucha Matcha Fair" from April 11, 2026 (Saturday)!
Mucha Matcha Fair" featuring "authentic" matcha sweets and events will be held at all Atami Pudding stores from Saturday, April 11, 2026!
This year marks the fifth year of the popular annual collaboration between "Marushichi Tea", a long-established business founded in 1907, and "Atami Pudding". This year, under the title of "Mucha Matcha Fair," a series of seasonal menu items using the first harvest of Asahina matcha will be available from April 11 (Saturday), and fun events will also be held. This year, the fifth year of the collaboration, Mucha Matcha Pudding, a three-layer seasonal matcha pudding that has been very popular every year, has been enhanced! The three layers of matcha ganache, matcha pudding, and matcha chantilly melt together to create a "real" matcha sweet that is more than a pudding. During the fair, there will also be a number of other store-only menu items using Marushichi Seicha's first harvest Asahina matcha green tea. In addition, Atami Pudding Cafe 2nd will hold a special menu for two days only on April 11 (Sat) and 12 (Sun), "Mucha Matcha Day! will be held on April 11 (Sat.) and 12 (Sun.). In addition, the "Mucha Matcha Stamp Rally" for all Atami Pudding stores will start on May 1, 2026 (Friday). Please enjoy touring around Atami City and get a present limited to the fair.
◆About First Harvest Asahina Matcha
Asahina Matcha, grown in the Asahina district of Okabe-cho, Fujieda City, Shizuoka Prefecture, is a high-quality matcha with a rich flavor and mild sweetness that originates from one of Japan's three major gyokuro production areas. The tea is stone-ground from ground powdered green tea grown under the traditional sun-shaded cultivation method, which is characterized by its low astringency and strong flavor and sweetness. Furthermore, because the first tea leaves are used, which are picked at the beginning of the year, the tea has less bitterness (catechins) and a cool, elegant aroma unique to new sprouts, making it a very fragrant, refreshing, and tasty matcha.
■"Mucha Matcha!" A limited edition of "authentic" sweets using matcha green tea from Marushichi Seicha!
All Atami Pudding stores
Mucha Matcha Pudding
Mucha Matcha Pudding is made with Marushichi Seicha's first harvest Asahina matcha green tea. It is more than a pudding, with layers of matcha ganache, matcha pudding, and matcha chantilly! It is an authentic matcha pudding with a thick, melt-in-your-mouth "Mucha Matcha" taste.
＜Product Outline
Product name: Mucha Matcha Pudding
Launch date: April 11, 2026 (Saturday)
Price ： 500 yen
Price ： 500 yen ・Store locations ： All Atami Pudding stores
Allergy：Dairy ingredients, eggs, soybeans, gelatin
Mucha Green Tea Pudding 500 yen
Atami Pudding Cafe 2nd Limited Edition
Mucha Matcha Plappe
This smoothie is made with Marushichi Seicha's first harvest Asahina matcha green tea, and the richness and bitterness of the matcha will fill your mouth as soon as you take a sip. The whipped cream topping gently envelops the entire smoothie, making it a cool and melting, "super rich" matcha smoothie. ＋The smoothie can be topped with a hippopotamus cookie for an additional 50 yen.
＜Outline of the product
Product name: Mucha Matcha Plappe
Date of release: April 11, 2026 (Saturday)
Price ： 780 yen (+50 yen for cookie topping)
Store ：Atami Pudding Cafe 2nd
Allergy：Dairy ingredients, egg, gelatin
Mucha Matcha Plappe 780 yen
Matcha Anmitsu Pudding *"Mucha Matcha Day! Limited
Matcha pudding topped with matcha whip, matcha strawbutter and anko (red bean paste). You can enjoy matcha green tea, anko (red bean paste), and pudding all at once. The matcha used is Marushichi Seicha's first harvest Asahina matcha.
＜Outline of the product
Product name: Matcha Anmitsu Pudding
Date of Sale ： April 11 (Sat) and April 12 (Sun), 2026
Price ： 750 yen
Price ： 750 yen ・Sold at Atami Pudding Cafe 2nd
Allergy：Dairy ingredients, eggs, wheat, soybeans, gelatin
Matcha Anmitsu Pudding 750 yen
Matcha straw rice cake soft serve *"Mucha Matcha Day! Limited edition
This is a two-day-only soft serve of milk soft serve with green tea strawbimochi and green tea sauce, which gives the soft serve a cool, melt-in-your-mouth texture. The matcha is made from Marushichi Seicha's first harvest Asahina matcha.
＜Outline of the product
Product Name ：Matcha Warabimochi Soft
Date of Sale ： April 11 (Sat) and 12 (Sun), 2026
Price ： 600 yen
Store ： Atami Pudding Cafe 2nd
Allergy：Dairy ingredients, wheat, soybeans
Matcha straw rice cake soft serve 600 yen
Mucha green tea sauce *"Mucha Green Tea Day! Limited
Mucha Matcha Sauce is a matcha sauce made from Marushichi Seicha's first harvest Asahina matcha tea, which can be thickened to your desired consistency. Add the bitterness and milky taste of matcha to your favorite products to make them more to your liking! Mucha Matcha"! Enjoy the "Mucha Matcha" to your liking.
＜Outline of the product
Product name: Mucha Matcha Sauce
Date of Sale ： April 11 (Sat) and April 12 (Sun), 2026
Price ： 50 yen
Price ： 50 yen ・Shop ： Atami Pudding Cafe 2nd
Allergy : None
Mucha green tea sauce 50 yen
Atami Pudding Raingu Station Store Limited Edition
Mucha Matcha Citrus Soda
A refreshing soda with a refreshing sourness from the hyuganatsu jelly and the gentle aroma of matcha green tea. The matcha used is Marushichi Seicha's first harvest Asahina matcha.
＜Outline of the product
Product name: Mucha Matcha Citrus Soda
Date of release: April 11, 2026 (Saturday)
Price ： 800 yen
Price ： 800 yen ・Store ： Atami Pudding Raiganomiya Station Store
Allergy : None
Mucha Green Tea Citrus Soda 800 yen
Drive-in Atami Pudding Shokudo Limited Edition
Mucha Matcha Platter Pudding
Smooth green tea pudding topped with green tea Mont Blanc cream. This is the only matcha pudding available now that pursues both "melt-in-your-mouth" and "thick" matcha flavor. The matcha used is Marushichi Seicha's first harvest Asahina matcha.
＜Outline of the product
Product name: Mucha Matcha Dish Pudding
Date of release: April 18, 2026 (Saturday)
Price ： 650 yen
Price ： 650 yen ・Store ： Drive-in Atami Pudding Shokudo
Allergy：Egg, milk, gelatin, soybean
Mucha Matcha Platter Pudding 650 yen
Mucha Matcha Pudding Pancake
Mucha Matcha Pudding Pancake with a thick, fluffy texture and matcha-scented pancake! Matcha green tea espuma sauce topping. Matcha pudding, matcha mont blanc cream, and even red bean paste butter are layered on top. This is a "Much Matcha" dish that is packed with all the delicacies of matcha green tea. The matcha used is Marushichi Seicha's first harvest Asahina matcha.
＜Outline of the product
Product name: Mucha Matcha Pudding Pancake
Date of release: April 18, 2026 (Saturday)
Price ： 1,500 yen
Store ：Drive-in Atami Pudding Shokudo
Allergy：Egg, milk, wheat, gelatin, soybean
Mucha green tea pudding pancake 1,500 yen
Mucha Matcha Latte
A two-layer matcha latte made by adding milk to a rich matcha espuma sauce. The rich and mellow matcha latte is "Mucha Matcha," which is completed by mixing the ingredients together! The matcha used is Marushichi Seicha's first harvest Asahina matcha.
＜The matcha is made from Marushichi Seicha's first harvested Asahina matcha.
Product name: Mucha Matcha Latte
Date of release: April 18, 2026 (Saturday)
Price ： 600 yen (eat-in),
600 yen (eat-in), 700 yen (take-out)
Store ：Drive-in Atami Pudding Shokudo
Allergy：Milk
Mucha Matcha Latte Left: 600 yen (eat-in), Right: 700 yen (take-out)
All prices include tax.
■Two events will be held to further enjoy the "Mucha Matcha Fair!
At Atami Pudding Café 2nd, the "Mucha Matcha Day" will be held.
Mucha Matcha Day!
In conjunction with the "Mucha Matcha Fair," Atami Pudding Cafe 2nd will hold "Mucha Matcha Day! will be held for two days only, offering matcha sweets such as "Matcha Anmitsu Pudding" and "Matcha Warabimochi Soft" as well as "Mucha Matcha Sauce" which can be arranged to your favorite matcha thickness. In addition, bringing your own matcha-colored item may bring you some good luck!
<Outline of the event
Date: April 11 (Sat) and April 12 (Sun), 2026
Store ：Atami Pudding Cafe 2nd
Event details: Sales of limited-edition products, etc.
Event details: Sales of limited-edition products, etc.
Mucha Matcha Stamp Rally
From May 1, 2026 (Fri.), all Atami Pudding stores will hold the "Mucha Matcha Green Tea Stamp Rally". Purchasers of some of the limited edition products of the "Mucha Matcha Fair" can participate in the stamp rally. Those who complete the six stores will receive an original mug and a set of confectionery as a luxury gift! We hope you enjoy a delicious and fun stroll through the streets of Atami during Golden Week and win a memorable commemorative product.
The event is scheduled to end as soon as the prizes are gone, so be sure to participate as soon as possible!
<Outline of the event
Period: May 1, 2026 (Friday) - ends when all prizes are gone
Participating stores: All Atami Pudding stores
Participating products: - Mucha Matcha Pudding
Mucha Matcha Plappe (Atami Pudding Cafe 2nd)
Mucha Matcha Citrus Soda (Atami Pudding Raikyu Station Store)
Mucha Matcha Pudding Pancake (Drive-in Atami Pudding Restaurant)
Mucha Matcha Platter Pudding (Drive-in Atami Pudding Shokudo)
Mucha Matcha Latte (Drive-in Atami Pudding Shokudo)
Prizes: Matcha Prince Trap for 3 restaurants
Original mug cup and set of sweets for 6 stores
Prizes can be exchanged at Drive-in Atami Pudding Shokudo and Atami Pudding Factory.
Atami Pudding Factory and Drive-in Atami Pudding Shokudo
Left: Matcha strap for 3 stores, Right: Luxury goods for 6 stores
About Marushichi Tea
Founded in 1907, Marushichi Seicha is a long-established company with a history of more than 100 years in Shizuoka, and in 1988 became the first company in Shizuoka to produce matcha green tea. It has been very well received as the world's thickest matcha gelato. While the company has a long history, it is constantly taking on innovative challenges such as bottled tea and drip packs, aiming to create delicious tea.
■About "Atami Pudding
In recent years, Atami has become popular among people in their 20s and 30s. It opened in 2017 with a desire to revitalize the city of Atami. Currently, there are more than 94,000 "#Atami Pudding" posts on Instagram, with up to 8,000 puddings sold per day and a cumulative total of more than 5 million puddings sold. The brand has been featured daily in the media and has become the face of Atami. The brand started with a small first store in the Atami Station shopping street and has expanded to six stores with different concepts in the Atami area.
Official Instagram] https://www.instagram.com/atamipurin/
Appearance of the first Atami Pudding store
Store
Name ： Atami Pudding
Location ： 3-14 Tawaramoto-cho, Atami City, Shizuoka Prefecture
Official website： https://www.atami-purin.com/
Mail order site： https://atami-purin.shop-pro.jp/
The first Atami Pudding store. The nearest shop-like stand from Atami station. If you want to eat it right away or buy it as a souvenir, this is the place to go! If you want to buy some as souvenirs, this is the place to go!
Name ： Atami Pudding Cafe 2nd
Location ： 10-22 Ginza-cho, Atami City, Shizuoka Prefecture
Official website : https://2nd.atami-purin.com/
Located in the Atami Ginza shopping street near the sea, it is the most photogenic place to enjoy long bath pudding in an eat-in space that looks like a bath!
Name : Nagisa no Atami Pudding
Location: 10-1 Wadahama Minamimachi, Atami City, Shizuoka Prefecture
Inside ATAMI BAY RESORT KORAKUEN
Official website : https://nagisa.atami-purin.com/
The 2nd floor of ATAMI BAY RESORT KORAKUEN. Relaxing hole-in-the-wall Atami pudding with the theme of "Happy Vacation
Name ： Drive-in Atami Pudding Shokudo
Location ： 10-1 Kamitaga, Atami City, Shizuoka Prefecture
Official website : https://shokudo.atami-purin.com/
Right in front of Nagahama Beach. Atami Pudding is the only restaurant offering meals. Hospitality not only for tourists but also for locals.
Name ： Atami Pudding Raikyu Station Branch
Location ： 7-18 Fukudo-cho, Atami City, Shizuoka Pref.
Official website: https://www.kinomiya-atami-purin.com/
The "retro-cute" store is designed in the image of a station building. A variety of limited-edition products inspired by Koromiya Shrine are available.
Name: Atami Pudding Factory
Location: 1F, 7-17 Ginza-cho, Atami City, Shizuoka Prefecture
Official website: https://www.atamipurin-factory.com/
A store with a workshop under the theme of a "retro bathhouse. The store offers retro products that are limited to the store, as well as a tour of the workshop.
Company Profile
Company name: Fusinone Co.
Location: 777 Shimotaga, Atami, Shizuoka 413-0102, Japan
Representative: Takahito Kawakoshi, President and Representative Director
Establishment: October 2007
Business description: Planning, development, wholesale, sales and quality control of branded products
Development and operation of brand stores
Planning, development, wholesale and sales of tourist souvenirs
Capital: 15 million yen
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