SHOKAY Care Program Part 3 [Fixing] is now available! Don't give up even if it has a hole or frayed.

SHOKAY, a regenerative material brand focusing on "yak" material (operated by Doubletree Co., Ltd.; Head office: Sapporo, Hokkaido; Representative Director: Tamiko Hayashi), has released "SHOKAY Care Program" on its official website () as the third series of "SHOKAY Care Program" to provide care information on how to use high-quality yak knit products for a long time. Program" on the official SHOKAY website (http://shokay.jp) as the third installment in a series of care information series to ensure long-lasting use of high-quality yak knit products.

SHOKAY Care Program (3) - Fixing and Repairing

SHOKAY Repair Program

In conjunction with the spring change of clothes season, we would like to reintroduce the "SHOKAY Alteration Program" in cooperation with "Knit Cure," a knit specialty repair store in Tokyo.

Background: Changing clothes is the best time for alterations

A change of clothes in spring is a great opportunity to inspect knit items that have been used during the winter. Gloves and sweaters with holes or frayed cuffs - we have heard many customers say, "It's a shame to throw them away, but I can't wear them as they are.

Yak wool from SHOKAY is a rare material, even rarer than cashmere, and items made from this fiber, of which only 100g is harvested from one cow per year, can be used for years and even decades if properly cared for. Through this program, SHOKAY supports the mindful choice to "fix and use for a long time" rather than "throw away when broken.

The highest temperatures that can be used as a guideline for changing clothes in the spring

If you are not sure when to change clothes, please refer to the maximum temperature.

Clothing: Spring clothes

Suggested maximum temperature: 15°C to 20°C

No need for outerwear. Knitwear and light jackets are useful.

Clothing: Summer

Maximum temperature: 25°C or higher

Short sleeves, lightweight materials such as linen.

Clothing: Autumn

Maximum temperature: 15°C to 20°C

Fall is the season for layering. Shawls are in great demand.

Clothing: Winter

Maximum temperature: 15°C or lower

Time for yak knitwear. Before taking them out of the closet, check for alterations.

The timing of the change of clothes is also the perfect opportunity to make a decision on "throw away, fix, or keep".

Overview of SHOKAY's alteration program

SHOKAY has partnered with "Knit Cure," a Tokyo-based knit repair store specializing in knitwear, to repair your SHOKAY items.

Items to be repaired

All SHOKAY knit products (sweaters, gloves, hats, scarves, shawls, etc.)

Yarn

For hand-knit accessories, we search our warehouse for yak yarns of the same color and material as much as possible. If the same yarn is not available, we will suggest a yarn that matches the color scheme.

How to apply

Please take a picture of the area in need of repair and send it to us by e-mail.

Contact us at

Email: support[at]shokay.jp

(*Please replace [at] with @ to prevent spam)

Estimate

After checking the photos, we will contact you with an estimate based on the repair details.

Application Process

1. photographing

Please take pictures of the areas in need of repair (holes, fraying, damage, etc.). 2.

2. sending an e-mail

Please send the photo, the name of the item, and the date of purchase (as much as you can tell us) to support[at]shokay.jp.

(*Please replace [at] with @ to prevent spam.)

Estimate

After confirming the details of the repair, we will contact you with an estimate (including return shipping costs). If you agree with the estimate, we will start the repair. 4.

Shipping and Repair

Please send the item(s) to KnitCure. SHOKAY will contact our partner company, KnitCure, to carefully repair the item. 5.

5. delivery

After the repair is completed, we will deliver the item to your home. Please enjoy the reunion with your favorite item reborn.

SHOKAY values the idea of "Fix it and use it for a long time

SHOKAY products are made of precious fiber, of which only 100g is harvested from one yak per year. The blessings of yak life, carefully nurtured by Tibetan nomads, should be used carefully for as long as possible - this is the reason why we continue our mending program.

We hope you will take this opportunity to gently pull out that piece of clothing that has been sleeping in the back of your closet for a change of clothes.

Instead of throwing it away because it has a hole in it, fix it and wear it again. I believe that each choice you make will also be a respect to the people who made the item. I would be very happy if your favorite SHOKAY item becomes a piece that you have a deeper attachment to after being repaired. Tamiko Hayashi

About SHOKAY

SHOKAY is a social business founded in 2006 by two female students studying international cooperation at Harvard University's Kennedy School of Government, with the aim of solving poverty issues among the Tibetan people. As a pioneer of ethical knitwear, their founding story was published in the book "Sekai wo Chan Kaeru Oshigoto" (Kodansha, 2010).

Only 100g of yak hair is harvested from one cow per year, making it a rare material. It is said to be more heat-retaining than cashmere and less likely to form hairballs due to its excellent breathability and flexibility. The company produces and sells high-quality knit products and yarns while ensuring traceability. The brand contributes to the achievement of 12 of the 17 UN SDGs.

URL: http://shokay.jp

About DGBH

In 2010, DGBH produced "DGBH (DoGood, BeHappy!)," a one-year limited select store at Omotesando Hills that proposes an ethical lifestyle centered on SHOKAY. Since then, she has developed a wide range of businesses, including seminars, travel planning and management, product planning and development, and content creation, based on the concept of "living happily while enjoying a mindful lifestyle.

She is currently writing a series of articles in NOTE on the theme of "Happy Closet - ABC of Mindful Style" from the viewpoint of regenerative fashion that enriches and revitalizes the mind and life, and how to create a happy closet where clothes invite good fortune.

URL: https://note.com/dgbh/m/m43a5d530f1fc

■Company Profile

Company name: Doubletree, Inc.

Location: Chuo-ku, Sapporo, Hokkaido

Representative Director: Tamiko Hayashi

Establishment : July 8, 2008

Main Business: (1) Sole distributor of ethical yak material brand SHOKAY in Japan

　　　　　　(2)Content planning and production business "DGBH (DoGood, BeHappy!)

　　　　　　Operation of seminars and travel plans under the theme of "Mindful Style × Happy Closet," product development, and content production.

　　　　　　DGBH operates seminars and travel planning, develops products, produces contents, and disseminates information under the theme of "Mindful Style × Happy Closet".

　　　　　　(3) Vacation and vacation house business

　　　　　　We are developing "Okusasu Cottage," a cottage for rent in Niseko Town, Hokkaido, that combines forest therapy and retreats.

　　　　　　(3) Vacation/Working house business: "Okusuri Farm" (in preparation), a cottage for rent in Niseko Town, Hokkaido, that combines forest therapy and retreat.

Profile of Representative Director Tamiko Hayashi

After working for a foreign entertainment company, a publisher of VOGUE NIPPON, and in PR for European and American fashion brands, she established the NPO "Social Concierge" in 2007. She has practiced yoga and meditation for over 30 years and has completed the Tatsumura Yoga for Health Teacher Training Course. She is certified as a forest therapy guide in the United States. She has also completed the "Forest Medical Trainer" training course certified by Shinano-cho, Nagano Prefecture, and is a member of the Shinano-cho Forest Therapy Study Group "Hitotsuki no Kai". Currently, she is preparing "Okusuri Farm," a one-room retreat cottage offering forest therapy programs in Niseko Town, Hokkaido. On her Instagram page, she shares her daily life in Hokkaido, living in Sapporo and Niseko.

URL : https://www.instagram.com/tamikohayashi/

Instagram: @tamikohayashi

Please contact us in advance when reprinting or quoting the content or photos in this release, noting "Doubletree, Inc." as the source.