How to create a happy closet where clothes bring good fortune. NOTE Magazine Happy Closet: The ABCs of Mindful Style Information on the start of the serialization

DGBH (DoGood, BeHappy!), a content business that proposes mindful and sustainable living (operated by Doubletree, Inc.; head office: Sapporo, Hokkaido; president: Tamiko Hayashi), has started a new serial magazine "Happy Closet: ABC of Mindful Style" on note The magazine is a new series of articles on "Happy Closet - ABCs of Mindful Style" on note. We will carefully deliver how to create such a happy closet and a mindful fashion perspective that fills your heart with happiness.

How to create a happy closet where clothes invite good fortune. NOTE Magazine "Happy Closet - ABC of Mindful Style" Serialization Starts

Background of the series: From "Ethical" to "Mindful

Tamiko Hayashi, the representative of SHOKAY Japan Office, has been working to spread ethical fashion in Japan since 2007 through the NPO Social Concierge. After about 10 years, she started a series of articles, "ABC of Mindful Fashion," in the fashion trade newspaper "Senken Shinbun" for a year from 2016. At that time, the words "sustainable" and "ethical" were gradually beginning to spread in the fashion industry. Feeling uncomfortable with those words being consumed as mere marketing tools, we continued to search for questions that went deeper.

Mottainai" and "o-tagasama" - senses that Japanese people should have originally possessed. I felt that such a movement of the heart was the key to open the door to the future. I wanted to confront fashion not with the foreign word "ethical," but with a "mindful perspective" that is inside of us. Tamiko Hayashi

After about 10 years, in the fall of 2025, we started a new series of "Happy Closet," a notebook magazine that reprints and reorganizes the SENKEN Newspaper series, and adds comments from a contemporary perspective.

Outline of the Magazine

Magazine name

Happy Closet - ABC of Mindful Style

Platform for publication

note (note.com)

Author

Tamiko Hayashi @DGBH(Tamiko Hayashi)

Concept

How to create a happy closet where clothes bring good fortune. A series of articles that offers a mindful fashion perspective that fills the heart.

Composition

A reprint and reorganization of "ABC of Mindful Fashion" serialized in Senken Shimbun from 2016 to 2017, with comments from the perspective of the year 2026.

URL: https://note.com/dgbh/m/m43a5d530f1fc

Lineup of articles (excerpts)

This is a group of articles that originated from the SENKEN SHIMBUN serialization and have been reconstructed by adding the viewpoints of 2025-2026.

＜From Ethical to Mindful

The door to the series. Thinking about mindful fashion from the ancient Japanese sense of "mottainai" and "otageisama.

＜Fashion is not something to consume, but something to live with.

A New Relationship with Clothing in the Age of SDGs, Circular Economy, and ESG Investment

＜A book that changed the world

SHOKAY's Founding Story: The Point of Contact between Social Business and Fashion

＜Calculating the "Invisible Cost" of Fashion

Kering (parent company of Gucci, Saint Laurent, etc.) attempts an Environmental Profit and Loss Statement (EP&L)

＜An Economic Revolution to Eliminate "Throwing Away

A column that foresaw the circular economy as early as 2016, read from the perspective of 2026

<Dress more eloquently than words

First Lady Michelle Obama's message in her clothes and "fashion diplomacy

<Mindful Brilliance in Fashion

The definition of "radiance" redefined for the holiday season. What is the richness that fills you from within?

＜When Politics Builds Walls, Clothing Builds Bridges.

The Hope of Peace Fashion. The Possibility of Peace Through Embroidery in Afghanistan

＜Two magic tricks to warm your mind and body on a winter day.

A proposal called "mindful knitting. Warmth brought by knitting and quality materials

<Sustainable Uniforms! ＞Uniforms are also sustainable!

Uniforms and uniforms tell the future of an organization. The power of the question, "What to wear?

<The Royal Family's "Style with Heart

From Queen Victoria's knitting to King Charles' sustainable fashion

＜Smart Care

Seven smart care habits from Paris. The microplastic problem and the longevity of clothes

＜A New Era of Fixing

Revival of repair and remake culture. The Choice: Repairing Valuable Clothes and Wearing Them Longer

＜Evolving Share Fashion

The share economy, including BEAMS' official resale service, is changing fashion.

Whenever I reread my column from nine years ago, I realize that the questions I asked then have not gotten old at all. In fact, I even have the sense that the world has finally caught up with it. Clothes" and "blessings" have the same sound. What we wear adjusts our minds, and when our minds are adjusted, our actions change, and when our actions change, our society changes. I would like to share such a small but important chain of events with you through this magazine. I hope you will follow me. Tamiko Hayashi

Magazine URL: https://note.com/dgbh/m/m43a5d530f1fc

About SHOKAY

SHOKAY is the world's first regenerative material brand focusing on yak, a social business founded in 2006 by two female students studying international cooperation at Harvard University's Kennedy School of Government, with the aim of solving poverty issues among the Tibetan people. As a pioneer of ethical knitwear, their founding story was published in the book "Sekai wo Chan Kaeru Oshigoto" (Kodansha, 2010).

Only 100g of yak hair is harvested from one cow per year, making it a rare material. It is said to retain heat better than cashmere, has excellent breathability and flexibility, and is resistant to pilling. The company produces and sells high-quality knit products and yarns while ensuring traceability. The brand contributes to the achievement of 12 of the 17 UN SDGs.

URL: http://shokay.jp

About DGBH

In 2010, DGBH produced "DGBH (DoGood, BeHappy!)," a one-year limited select store at Omotesando Hills that proposes an ethical lifestyle centered on SHOKAY. Since then, she has developed a wide range of businesses, including seminars, travel planning and management, product planning and development, and content creation, based on the concept of "living happily while enjoying a mindful lifestyle.

She is currently writing a series of articles in NOTE on the theme of "Happy Closet - ABC of Mindful Style" from the viewpoint of regenerative fashion that enriches and revitalizes the mind and life, and how to create a happy closet where clothes invite good fortune.

URL: https://note.com/dgbh/m/m43a5d530f1fc

Company Profile

Company name: Doubletree, Inc.

Location: Chuo-ku, Sapporo, Hokkaido

Representative Director: Tamiko Hayashi

Establishment : July 8, 2008

Main Business: (1) Sole distributor of ethical yak material brand "SHOKAY" in Japan

　　　　　　(2)Content planning and production business "DGBH (DoGood, BeHappy!)

　　　　　　Operation of seminars and travel plans under the theme of "Mindful Style × Happy Closet," product development, and content production.

　　　　　　DGBH operates seminars and travel planning, develops products, produces contents and disseminates information under the theme of "Mindful Style × Happy Closet".

　　　　　　(3) Vacation and vacation house business

　　　　　　We are developing "Okusasu Cottage," a cottage for rent in Niseko Town, Hokkaido, that combines forest therapy and retreats.

　　　　　　(3) Vacation/Working house business: "Okusuri Farm" (in preparation), a cottage for rent in Niseko Town, Hokkaido, combining forest therapy and retreats.

Profile of Representative Director Tamiko Hayashi

After working for a foreign entertainment company, a publisher of VOGUE NIPPON, and in PR for European and American fashion brands, she established the NPO "Social Concierge" in 2007. She has practiced yoga and meditation for over 30 years and has completed the Tatsumura Yoga for Health Teacher Training Course. She is certified as a forest therapy guide in the United States. She has also completed the "Forest Medical Trainer" training course certified by Shinano-cho, Nagano Prefecture, and is a member of the Shinano-cho Forest Therapy Study Group "Hitotsuki no Kai". Currently, she is preparing "Okusuri Farm," a one-room retreat cottage offering forest therapy programs in Niseko Town, Hokkaido. On her Instagram page, she shares her daily life in Hokkaido, living in Sapporo and Niseko.

URL : https://www.instagram.com/tamikohayashi/

Instagram: @tamikohayashi

Please contact us in advance when reprinting or quoting the content or photos in this release, noting "Doubletree, Inc." as the source.