Atami Bataan Seasonal flavor with a refreshingly bitter aroma of Shizuoka matcha green tea Atami Bataa Anpan Matcha" and "Bataa Andorayaki [Matcha]" will go on sale on Saturday, March 7! The "Atami Bataa Anpan Matcha" and "Bataa Andorayaki [Matcha]" will go on sale on March 7 (Sat)!
~And also "Atami Bataa Anpan Manju", a popular souvenir, The popular souvenir "Atami Bataa Anpan Manju" is now available in "Matcha" (green tea) for a limited season! ~~ "Atami Bataa Anpan Manju", a popular souvenir item
株式会社フジノネ
Mataichi An Atami Bataan (Atami City, Shizuoka Prefecture), a specialty store specializing in sweet bean paste and butter, will launch three seasonal products, "Atami Bataan Pan Pan Matcha", "Bataan Andorayaki [Matcha]", and "Atami Bataan Pan Manju Matcha", in time for the bright and fresh spring weather in Shizuoka. The products will go on sale on Saturday, March 7, 2026. The bittersweet and refreshing flavor and aroma of Shizuoka matcha green tea enhances Mataichian's sweet bean paste and butter cream to create a deep and rich taste. Please enjoy the unique taste of this season.
[Official] https://www.atami-butter-an.com/
[Mail order] https://atami-butter-an.shop-pro.jp/

Three seasonal products with the theme of "bittersweet and refreshing Shizuoka matcha green tea" are now available!
Shizuoka matcha green tea is added to red bean paste and butter to create a taste unique to this season!
Atami Bataan, a sweet store specializing in anko (red bean paste) and butter, was opened in August 2021 in collaboration with Mataichi An, a long-established Japanese-style confectionery store that has represented Shizuoka since its establishment in 1871. The shop's many creative sweets, which combine homemade red bean paste made from Hokkaido's Erimo azuki beans and mild butter, which Mataichi An has passed down for over 150 years, have been very well received by customers of all ages, especially the signature product, Atami Bataa Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, selling a cumulative total of more than 1.45 million units (as of February 2026).
From March 7, 2026 (Saturday), the "Atami Bataa Anpan Matcha" with a sweet and deep taste of Shizuoka matcha butter cream and Mataichi An's sweet bean paste, whipped cream, and white chocolate will be available under the theme of "bitter and refreshing Shizuoka matcha", The "Atami Bataa Anpan Manju Matcha" with a refreshing aroma of Shizuoka matcha green tea in the an-butter is available for a limited season only. These seasonal products with a refreshing taste of spring, which is typical of Shizuoka, Japan's No.1 tea producing region, will bring you a relaxing time with a cup of tea.
The product will be available from March 7 (Sat.)! Seasonal products made with refreshing, bittersweet Shizuoka matcha green tea
Atami Bataa Anpan Matcha (limited quantities available daily)
You can enjoy the rich, bittersweet, aromatic butter cream of Shizuoka matcha green tea and the sweet, deep flavor of Mataichian's sweet bean paste. The sweet and deep flavor of Mataichian's sweet bean paste is refreshing until the very last bite.
<Product Outline> Product Name: Atami Batata
Product name: Atami Bataian Anpan Matcha
Date of sales launch: March 7, 2026 (Saturday)
Price: 580 yen per piece
Allergy:Dairy ingredients, eggs, wheat, soybeans, sesame

Atami Bataa Anpan - Green powdered tea - 580 yen per piece
Bataa Andorayaki [Green tea] (limited quantities available daily)
The sweet, fluffy whipped cream and white chocolate topping are combined with the bitterness of Shizuoka matcha green tea for an exquisite aftertaste.
<Outline of the product
Product name: Bataa Andorayaki [Matcha green tea
Date of sales launch: March 7, 2026 (Saturday)
Price: 550 yen per piece
Allergy: Eggs, wheat, milk ingredients, yams, soybeans

Bataa Andorayaki [Green tea] 550 yen per piece
Atami Bataa Anpan Manju Matcha
Shizuoka matcha green tea is kneaded into the bread-like bun dough, and Mataichian's signature sweet bean paste and butter are wrapped and baked. The top is topped with black sesame seeds to enhance the aroma of the matcha green tea. This seasonal Atami Bataian bun bun with melt-in-your-mouth an-butter and the refreshing aroma of Shizuoka matcha green tea is available only in Atami.
<Product Outline> Product Name: Atami Batata Anpanmanju
Product name: Atami Bataa Anpan Manju Matcha green tea
Product name: Atami Bataa Anpanpan Manju Matcha (powdered green tea)
Price: 300 yen per piece, 990 yen for a set of 3, 1,900 yen for a set of 6 (3 red beans and 3 green tea)
Allergy: milk, wheat, eggs, soybeans, sesame

Atami Bataa Anpan Manju (sweet bun bun with red bean paste): 300 yen per bun, 990 yen for 3 buns, 1,900 yen for 6 buns
What is Atami's specialty "Atami Bataa Anpan"?
~Anko (red bean paste) is stuffed into the buns. Melt-in-your-mouth butter
Cumulative sales exceed 1.45 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichian's sweet bean paste and rich butter cream with a nostalgic flavor.
<Outline of the product
Product name: Atami Bataian Anpan
Price: 430 yen per piece
Allergy:Dairy ingredients, eggs, wheat, soybeans
All prices include tax.

Atami Bataa Anpan 430 yen per piece
What is Mataichi An's Atami Bataa Anpan?
~The Atami Bataian is a sweet blend of Japanese and Western sweets made with homemade red bean paste and butter that has been passed down from Mataichian for more than 150 years.
In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami has developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

Mataichian Atami Bataian Appearance
Store Name : Mataichian Kinsen Atami Bataan
Outline : Specializing in take-out sweets and souvenirs
Location : 5-11 Tawaramoto-cho, Atami City, 413-0011
Access : 2 minutes walk from JR Atami Station
Access : 2 minutes walk from JR Atami Station
Business hours: 10:00 - 18:00, open year-round
Official website: https://www.atami-butter-an.com
Mail order : https://atami-butter-an.shop-pro.jp/
Company Profile
Company Name : Fusinone Co.
Location : 777 Shimotaga, Atami, Shizuoka, 413-0102 Japan
Representative: Takahito Kawakoshi, President and Representative Director
Establishment: October 2007
Business description: Planning, development, wholesale, sales, and quality control of brand-name products
Development and operation of brand stores
Planning, development, wholesale and sales of tourism products
Capital : 15 million yen
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- Goods