Cheesecake store in Okayama with a cat and a story" popular online! gajumaru cheesecake", a popular online cheesecake shop from Okayama, Japan, will open its first store in Tokyo! The store will open a branch at Shinjuku Marui Honkan from April 29!

gajumaru cheesecake" (located in Katsuyama, Maniwa City, Okayama Prefecture), a cheesecake specialty store, has been receiving a lot of support from customers since its brand renewal and nationwide online sales launch in November 2025.

Product image photo_1

In response to the passionate requests from customers in the Tokyo metropolitan area to "hold the products in their hands" and "experience the world view," we have decided to participate in a joint POP-UP event to be held at Shinjuku Marui Honkan from April 29 (Wed.) to May 6 (Wed.), 2026.

In response to the growing demand for gifts through online sales, the brand's first new "cookie tin" is currently under development. At the event, we will be the first to unveil the full product lineup.

Brand image_1

The image of cats having a meeting to discuss new products.

A filmmaker husband and his art-loving wife found their "way of life" in Maniwa.

gajumaru cheesecake" is a small sweets studio run by Masashi Ikeda, a filmmaker husband who was engaged in film production in Tokyo, and his wife Yusei, who loves making sweets and art, after they moved to Maniwa City, Okayama Prefecture.

Just as a movie is a story made up of scenes, we put the expression that comes from the accumulation of our daily lives into our cakes. With this kind of "making a living" at the core of their business, they create sweets with motifs of "cats" and "stories," as if they are the aftermath of a movie.

The story of how the couple moved to Okayama and their lifestyle choices are introduced on the Okayama Prefecture Immigration Promotion Website.

https://www.okayama-iju.jp/interview/12ikeda.html

Store Introduction

The Katsuyama townscape preservation district in Maniwa City, Okayama Prefecture, with its stone pavements and white walls.

The gajumaru cheesecake store is located in a corner of an old townhouse.

Appearance of the store

Environment around the store

Popularity of the online store. Supported by "sweets as an experience

Since the start of online sales in November 2025, our signature cheesecakes and baked goods have been chosen as a reward for oneself or as a highly sensitive gift.

・Story that can be enjoyed by all five senses: Not only does the rich cheese taste with the sourness of Setouchi lemon, but the package design evokes the greenery of a forest and the afterglow of a movie.

Product image photo_2

Cheesecake assortment set

Standard baked cheesecake

Flower and Cat Sable

Gift items

The brand's symbol, the cat, is depicted as a being that gently leads us away from our busy lives and into a secret garden.

Brand Logo

Brand image_2

Official online store: https://gajumaru-cheesecake.com

Topics 1] Shinjuku Marui Honkan Joint POP-UP Store Opening Overview

The store in Katsuyama townscape preservation district in Maniwa City, Okayama Prefecture, will be the first to open in Tokyo for a limited period of time.

Shinjuku Marui POP UP "amajuku exhibition vol.6

Venue : Shinjuku Marui Honkan, B1F Calendarium

Period: 4/23 (Thu) - 5/6 (Wed)

Opening hours: 11:00 - 20:00 (*Close at 18:00 on the last day)

Gajumaru's store will be open from 4/29 (Wed.) to 5/6 (Wed.).

The floor itself is open until 21:00, but this event will be held until 20:00 except for the last day.

Topic 2] The brand's first "special cookie tin" will be on sale at the event.

Cookie tins in the shape of cats and flowers, which are important motifs in the world of gajumaru cheesecake, are currently under development. These artistically designed cookies, wrapped in a gentle story, will be on sale at the POP-UP venue.

For the latest information, check our official Instagram!

The latest information on the POP-UP event lineup and the release date of the cookie tins under development will be posted on our official Instagram. Please follow us and enjoy the story of gajumaru cheesecake.

Official Instagram: https://www.instagram.com/gajumaru_cheesecake/

Outline of the store】 【Outline of the store

Store name ： gajumaru cheesecake

Location ： 187-2 Katsuyama, Maniwa City, Okayama Prefecture

Management ： I Sundy (Masaru Ikeda) / gajumaru (Yusei Ikeda)

Opening : April 2023

Official online store : https://gajumaru-cheesecake.com