From Butter Sandwich Specialty Shop 101, Presenting Spring in Wakayama Three new spring products using brand-name strawberries "Marihime" and "Kiyomi Orange" will be available from March 1 (Sun.)! Three new spring products using brand-name strawberries "Marihime" and "Kiyomi oranges" will be available from March 1 (Sun.)!
~The season that Wakayama is proud of, together with rich butter cream. A spring-only flavor that concentrates the bounty of Kishu
和歌山バターサンド専門店101
Wakayama Butter Sandwich Specialty Store 101 (Wakayama City, Wakayama Prefecture; President: Yasuhiro Zoka), which carefully handcrafts each item using carefully selected Wakayama ingredients, will release three new limited-time flavors from March 1, 2026 (Sunday) that will remind people of the arrival of spring.
The new flavors feature proud local ingredients such as "Marihime" brand strawberries, a Wakayama Prefecture original variety, "Kiyomi Orange" full of juice, and the traditional "Tenshiyo" from Gobo, Kishu, as the main ingredients.
Online site: https://www.buttersand101-shop.jp

Butter Sandwich 12-flavor set
■Three new seasonal flavors (until May 31, 2026)

Group photo of 3 new seasonal flavors
◎Marihime Strawberry Milk (made with Wakayama ingredients) (seasonal)...320 yen (tax included)
The essence of the Wakayama brand: Luxurious use of Wakayama Prefecture's original strawberry "Marihime".
Marihime" is characterized by its high sugar content and mellow aroma. The fresh flavor of Marihime strawberries is locked in the cream, which is combined with "homemade milk jam" made from Hokkaido milk that has been slowly cooked. The creamy butter, tartness of strawberries, and richness of milk melt in your mouth, making this a perfect dish for the first day of spring.

Marihime Strawberry Milk
Kiyomi Orange and 3 kinds of nuts (made with Wakayama ingredients) (seasonal)...320 yen (tax included)
Adult's marriage of Kiyomi Orange and 3 kinds of nuts
This is a device that allows you to taste the entirety of the Kiyomi orange produced in Wakayama Prefecture. In addition to the jam, it is topped with home-made orangette (candied peel) as a garnish. Three types of nuts (walnuts, almonds, and cashews) give the buttercream a pleasant rhythm and a deep richness.

Kiyomi Orange and 3 kinds of nuts
◎Salt red bean butter (made with Wakayama ingredients) (seasonal)...320 yen (tax included)
The ultimate in local production for local consumption: An-butter enhanced by the salt from Kishu.
The key ingredient is "Kishu Gobo Shioya no Tenshiyo" (salt from a salt shop in Gobo, Kishu). The perfect balance of Hokkaido sweet bean paste and aromatic fermented butter is used. We dared not to mix in too much so that the original flavor of the butter, the sweetness of the red bean paste, and the salt crystals can be felt directly.

Salt red bean paste butter
~The idea behind "101," a specialty store specializing in Wakayama butter sandwiches, is to "give a bite of happiness.
101" is a specialty shop that offers butter sandwiches made from ingredients grown in the rich natural environment of Wakayama.
This spring, 101 has condensed the fruits grown with great care by farmers and the thoughts of salt artisans who preserve the tradition into a single sandwich.
We hope that you will choose these sandwiches not only as a reward for yourself, but also as a "gift that brings the spring of Wakayama" to your loved ones.

Image of the three seasonal products
Packing Wakayama into a sable
The 101 sable dough is made from malt lees from Nomu Craft Brewing, a craft beer brewery in Aritagawa, Wakayama. The flour is milled by a labor support facility, "Haguruma Kyodo Shokusho Wa no Mori," which is also involved in the upcycling of the dough, valuing the connection with the local community.

101 Sablet

Nomukraft malt cake
▼A set of 12 butter sandwiches is also very popular! *Surveyed by the company
In addition to the three new items, we also offer an assortment of 12 kinds, including 9 standard items filled with Wakayama's bounty, such as "Soy Sauce Pudding" using powdered soy sauce from Yuasa/Kadonaga, the birthplace of soy sauce, and "Ryujinmaru no Sakekasu to Jabara" combining jabara and sakekasu, a rare and hard to find sake.
It is ideal as a seasonal gift or as a treat for yourself.

Butter Sandwich 12 Kinds Package for home use
Outline of the store
Store name : Wakayama Butter Sandwich Specialty Store 101
Business hours : 11:00-19:00 (until 17:00 on Saturdays, Sundays, and holidays)
Closed on weekends and holidays
Location: Salt Kuroda III 1F-A, 193-68 Kuroda, Wakayama City, Wakayama Prefecture, 640-8341, Japan
Phone : 073-414-2303
Official website : https://buttersand101.jp
Official Instagram : https://www.instagram.com/buttersand_101
Official X (former Twitter) : https://x.com/buttersand101
Official LINE account : https://lin.ee/iqrlexg
Official YouTube channel : https://www.youtube.com/channel/UCzskqHpZruVc7JiPgAYiESg

Store exterior

Store interior
- Category:
- Goods