Reinforcing Collaboration on the Occasion of Publication in the Reform Industry Newspaper Dream Interior and Asurino Co. Full-scale launch of "design-driven full renovation to maximize the value of the space Full-scale launch of "design-driven full renovation to maximize space value

Dream Interior (Setagaya-ku, Tokyo; Representative: Eri Kato), an interior coordination company, has strengthened its collaboration with Asurino Co. (Chuo-ku, Tokyo, CEO: Naoko Miura), and will begin offering "design-led full renovation" in earnest.

Quietly Leading Luxury to Perfection

This initiative was featured in the January 19, 2026 issue of "Reform Sangyo Shimbun," a newspaper specializing in the renovation industry, and introduced as an evolution from conventional services centered on furniture proposals to integrated space design that includes design and construction collaboration.

URL: https://dream-interior.jp/news/news/reformnewspaper

Living room for introspection surrounded by soft light

■ Background

In the renovation market, demand for refurbishment for the purpose of improving defects and updating facilities is expanding. At the same time, expectations for space quality and design quality after renovation have also increased,

Partial renovation does not give the same impression.

Functional improvements alone are not enough.

and "I am not satisfied with functional improvements alone. In particular, high-income and affluent households are increasingly focusing not on "restoring functionality" but on "improving the value of the space.

A quiet base camp for envisioning the future

Solutions we offer

Design-driven full renovation

This service differs from conventional defect-improving renovations in that it is a renovation method that starts with the question of "what kind of space value should be realized.

The approach is based on both hardware (design and engineering) and software (interior coordination).

By integrating architectural elements such as floor plans, facilities, lighting, interior design, and fixtures with furniture, materials, colors, and staging from the initial stage, we can create a sense of unity in the space,

A sense of unity of space

Design completion

The living experience

The design of the building is designed to maximize the value of the space by simultaneously enhancing the sense of unity of the space, design perfection, and the living experience.

Peaceful daily life filled with a sense of security

Key points of collaboration

By combining the expertise of Dream Interior (interior coordination) and Asurino Inc. (design and renovation design and construction), we will

1. Joint design from the initial stage

2. Integrated progress of interior construction and interior coordination with shared design intent

2. Integrated progression of interior construction and interior coordination with shared design intent. We have established a consistent value-creating renovation system by eliminating the division of design, construction, and interior coordination.

Service Features

(1) Design based on space value

Redesigning from the starting point of "quality and impression of the space to be realized," not just functional improvement.

(2) Interior integration based on the finished product

We materialize the design from the planning stage, including furniture, lighting, curtains, and artwork. The result is a finished product that does not feel like an afterthought.

(3) Integrated management to ensure quality

While maintaining the consistency of the concept, we ensure that the design intent is reflected and achieve a high level of spatial unity.

Furthermore, quality, efficiency, and customer satisfaction are simultaneously improved by reducing the burden of meetings and making the overall budget "visible.

A quiet, well-organized, functional space with a sense of trust

Target

Apartment dwellers (mainly 1 to 2 persons)

High-income and wealthy people

Flow of use

(1) Free consultation

(2) Space diagnosis and directional design

(3) Design proposal

(4) Design, construction, and interior integration progress

(5) Completion and final adjustment

Service Overview

Service name: Design-driven full renovation

Date of service commencement: February 20, 2026

Description ： Space design / Interior design / Construction coordination / Furniture and fixture planning

URL ： https://dream-interior.jp/

Representative Comments

Dream Interior Co.

Representative: Eri Kato

The value demanded of living spaces is shifting from "problem solving" to "value creation. We have evolved from our past interior coordination-centered services to full-fledged "total space proposals" that include design and construction coordination. We will realize the quality, impression, and experience value of spaces that cannot be achieved by partial improvements through design-driven full renovation.

Joint comment

Asurino Co.

Representative Director Naoko Miura

Until now, our company has specialized in full renovation services with an emphasis on design. Interior coordination has always been a part of our service, but through collaboration with Dream Interior, we have further strengthened our expertise and expressive power. We will promote the provision of living spaces that integrate design, function, and comfort at a high level to achieve even higher levels of satisfaction.

Reinforcing collaboration on the occasion of publication in the Reform Sangyo Shimbun newspaper.

Business Outline

Company name: Dream Interior Co.

Representative: Eri Kato

Location: 6-16-4-406 Chitosedai, Setagaya-ku, Tokyo

Business description: Interior design / condominium space design / renovation planning

URL ： https://dream-interior.jp/