Atami Bataan Smooth, fragrant, and melt-in-your-mouth chocolate" - a special taste only available this winter! From 1/17 (Sat), "Atami Bataa-An" will add chocolate to its popular products for the winter season only! The popular product of "Atami Bataan" will be available in chocolate for the winter season only!

~Taste the rich chocolate "Atami Bataa Anpan Chocolate", Seasonal Dorayaki "Bataa An Dorayaki [Fresh Chocolate]" and more!

2026.01.16 11:00

株式会社フジノネ

Mataichi An Atami Bataan (Atami City, Shizuoka Prefecture), a specialty store specializing in anko (sweet bean paste) and butter, will start selling seasonal products with chocolate and nuts under the theme of "Smooth, fragrant, and chocolate melting" on January 17, 2026 (Saturday). The limited edition products "Atami Bataa Anpan Chocolate", "Bataa Andorayaki [Fresh Chocolate]", and "Atami Bataa Anpan Manju Chocolate" will be available for purchase. Atami Bataa-An" will deliver the rich taste of chocolate, red bean paste and butter earlier than Valentine's Day. Please come and try this unique blend of Japanese and Western chocolate sweets, perfect as a daily reward for yourself or as a seasonal gift for your loved ones.

“なめらかに薫り、チョコとろける”がテーマの、チョコが贅沢に薫る３つの限定商品

Three limited-edition products with a luxurious chocolate aroma under the theme of "Smoothly fragrant, chocolate melts in your mouth.

A rich and luxurious winter-only taste of red bean paste, butter, and chocolate

Atami Bataan, a sweet store specializing in anko (red bean paste) and butter, was opened in August 2021 in collaboration with Mataichi An, a long-established Japanese-style confectionery store that has represented Shizuoka since its establishment in 1871. The shop's many creative sweets, which combine homemade red bean paste made from Hokkaido Erimo azuki beans and mild butter, which Mataichi An has passed down for over 150 years, have been very well received by customers of all ages, especially the signature product, Atami Bataa Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, selling a cumulative total of more than 1.4 million units (as of December 2025).

From January 17, 2026 (Saturday), three seasonal products with the theme of "smooth, fragrant, and melting chocolate" will be available: "Atami Bataa Anpan Chocolate," "Bataa Andorayaki [Fresh Chocolate]," and "Atami Bataa Anpan Manju Chocolate" will be on sale. Only now can you enjoy the smooth, rich chocolate flavor of Atami Bataa Anpan and Atami Bataa Anpan Manju, Atami Bataa Anpan's most popular products. We wholeheartedly deliver to you the luxurious taste of anko (red bean paste) and butter with rich and fragrant chocolate, perfect for the winter season.

Details of the three seasonal products

Atami Bataa Anpan Chocolate

The smooth texture of couverture chocolate is fragrant with the aroma of two kinds of nuts. The combination of chocolate, anko (red bean paste) and butter creates a rich and delicious harmony that can only be enjoyed in winter.

熱海ばたーあんパンチョコ 1個630円

Atami Bataa Anpan Chocolate 630 yen per piece

＜Outline of the product

Product name: Atami Bataa Anpan Choco

Date of sale: January 17, 2026 (Saturday)

Price ： 630 yen per piece

Allergy：Dairy ingredients, eggs, wheat, soybeans, almonds

Bataa Andorayaki [Fresh Chocolate

The raw chocolate combined with Mataichian's sweet bean paste and butter has an irresistible texture that gently melts in the mouth. In addition, the sweet and sour taste of raspberry enhances the rich chocolate flavor.

ばたーあんどら焼き【生チョコ】1個500円

Bataa Andorayaki [Raw chocolate] 500 yen per piece

＜Outline of the product

Product name: Bataa Andorayaki (fresh chocolate)

Date of sale: January 17, 2026 (Saturday)

Price ： 500 yen per piece

Allergy：Dairy ingredients, eggs, soybeans, wheat, yams

Atami Batai Anpan Manju Chocolate

The Atami Bataa Anpanpanmanju (bread bun with red bean paste) is made in winter, combining Mataichi An's red bean paste and butter with rich tasting chocolate to satisfy your sweet tooth.

In addition, you can enjoy the savory taste of the almonds on the top.

熱海ばたーあんパンまんじゅうチョコ 1個290円

Atami Bataa Anpan Manju Chocolate 290 yen per piece

＜Outline of the product

Product name: Atami Bataa Anpanpan Manju Chocolate

Date of sale: January 17, 2026 (Saturday)

Price ： 290 yen per piece, 990 yen for a package of 3,

　　　　　　　 1,860 yen for a package of 6 (3 azuki and 3 chocolate)

Allergy： Wheat, egg, milk, almond, soybean

What is Atami's specialty "Atami Bataa Anpan"?

～Anko (red bean paste) filling. Melt-in-your-mouth butter.

Total sales exceed 1.4 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichi An's sweet bean paste and rich butter cream that has a nostalgic flavor.

熱海ばたーあんパン 1個430円

Atami Bataan Anpan: 430 yen per piece

＜Outline of the product

Product Name ：Atami Bataa Anpan

Price ： 430 yen per piece

Allergy：Dairy ingredients, eggs, wheat, soybeans

All prices include tax.

What is "Mataichi An's Atami Bataa An"?

～The Mataichi An has been serving up a blend of Japanese and Western sweets made with homemade red bean paste and butter for more than 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami has developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

又一庵謹製熱海ばたーあん　外観