Cumulative sales exceeded 1.3 million units! From "Atami Bataa Anpan Autumn/2nd release] New on 11/1 (Sat)! A special taste to enjoy the deepening autumn A limited edition product that brings out the sweet potato and chestnuts of Atami Bataa Anpan with a savory caramel flavor!

2025.10.30 11:00

株式会社フジノネ

Mataichi An Atami Bataa An" (located in Atami City, Shizuoka Prefecture), a specialty store specializing in sweet bean paste and butter with a blend of Japanese and Western sweets, will launch two new seasonal products on November 1, 2025 (Saturday): "Sweet and Bittersweet. Under the theme of "a taste to enjoy deepening autumn," two seasonal products, "Atami Bataa Anpan [Sweet Potato Chestnut Caramel]" and "Bataa Andorayaki [Sweet Potato Caramel]," will be available from November 1, 2025. The sweet potato and chestnut flavors and the savory, bittersweet caramel are perfect for the deepening autumn season. Atami Bataan will offer this luxurious taste of autumn only available now.

芋と栗とカラメルが織りなす「ほっくり甘く、ほろ苦い。深まる秋をたのしむ味わい」の登場

The sweet potato, chestnuts, and caramel combine to create a "lightly sweet, slightly bitter taste. A taste to enjoy the deepening autumn" is now available.

Autumn taste of sweet potatoes, chestnuts, and rich caramel

Atami Bataan, a specialty store specializing in sweet red bean paste and butter, was created in collaboration with Mataichi An, a long-established Japanese sweets store that has represented Shizuoka since its establishment in 1871, and opened in August 2021. The shop's many creative sweets, which combine homemade red bean paste made from Hokkaido Erimo azuki beans and mild butter, which Mataichi An has passed down for over 150 years, have been very well received by customers of all ages, especially the signature product, Atami Bataa Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, selling a cumulative total of more than 1.3 million units (as of September 2025).

The "Atami Bataa Anpan [Sweet Potato Chestnut Caramel]" combines whole chestnuts and delicious sweet potatoes with rich caramel, and the "Bataa Andorayaki [Satsuma Sweet Potato Caramel]" is filled with whipped cream topped with sweet potato paste and topped with a thick, flaky sweet potato and a rich caramel sauce. The new product lineup includes two new items perfect for the deepening autumn season: "Bataa Andara-yaki" with whipped cream and sweet potato paste, and "Satsuma Imo Caramel" with a rich caramel sauce. The new items offer the autumn taste of Mataichian's sweet bean paste, butter, sweet potato, fluffy chestnuts, and rich caramel.

The two new items are perfect for the deepening autumn season!

Atami Bataa Anpan [Sweet Potato Chestnut Caramel] (limited quantities available daily)

The whole chestnuts with astringent skin. The sweet potato is combined with a rich caramel. The sweet potato and chestnuts are perfectly combined with the savory, bittersweet caramel, creating a rich flavor that deepens with each bite.

<Product Outline> Product name: Atami Batata

Product name: Atami Bataa Anpan [Sweet Potato Chestnut Caramel

Date of release: November 1, 2025 (Saturday)

Price ： 570 yen per piece

Allergy：Wheat, milk, eggs, soybeans, sesame

熱海ばたーあんパン【芋栗カラメル】1個570円

Atami Bataa Anpan [Sweet Potato Chestnut Caramel] 570 yen per piece

Bataa Andorayaki [Sweet Potato Caramel] (limited quantity everyday)

A generous amount of whipped cream with sweet potato paste is topped with a crunchy sweet potato topping. The dorayaki is topped with a rich caramel sauce, and is available only during the season.

＜Outline of the product

Product name: Bataa Andorayaki [Satsuma-imo Caramel].

Date of Sale ： November 1, 2025 (Saturday)

Price ： 580 yen per piece

Allergy：Dairy ingredients, eggs, wheat, sesame, soybeans, yams

ばたーあんどら焼き【さつま芋カラメル】1個580円

Bataa Andorayaki [Satsuma-imo Caramel] 580 yen per piece

Still on sale! Atami Bataa Anpan Manju [Chestnut]!

～Seasonal flavor with crunchy chestnuts!

The bread-like bun dough is used to wrap Mataichian's sweet bean paste, chopped chestnuts with a gentle sweetness, and fine butter, and then baked.

A special taste only available in this season is offered.

＜Outline of the product

Product name: Atami Bataa Anpan Manju [Chestnut].

Price ： 290 yen for 1 piece, 990 yen for 3 pieces, 1,860 yen for 6 pieces (3 azuki beans and 3 chestnuts)

Allergy：Dairy ingredients, wheat, egg, soybeans

熱海ばたーあんパンまんじゅう【栗】1個290円/3個入り990円/6個入り1,860円

Atami Bataa Anpan Manju [Chestnut] 290 yen for 1 piece / 990 yen for 3 pieces / 1,860 yen for 6 pieces

What is Atami's specialty "Atami Bataa Anpan"?

～Anko (red bean paste) is stuffed into the buns. Melt-in-your-mouth butter

Cumulative sales exceed 1.3 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichian's sweet bean paste and rich butter cream with a nostalgic flavor.

＜Outline of the product

Product name: Atami Bataian Anpan

Price: 420 yen per piece

Allergy：Dairy ingredients, eggs, wheat, soybeans

熱海ばたーあんパン1個420円

Atami Bataa Anpan 420 yen per piece

All prices include tax.

What is Mataichi An's Atami Bataa An Pan?

～The Atami Bata-an is a sweet blend of Japanese and Western sweets made with homemade red bean paste and butter, which has been passed down from Mataichian for 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami has developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

又一庵謹製熱海ばたーあん　外観