Japanese high quality to the world! New model "Hidamari Fuji" from the Hidamari underwear series. Global Fit specification with the symbol of Japan, "Red Fuji". Sales will start on November 1, 2025 (Saturday) (Kensen Co., Ltd.)

Kensen Corporation (CEO: Nobuhiko Yoshiki, Head Office: Shinjuku-ku, Tokyo), a leading manufacturer and seller of original underwear "Hidamari" made with people's health as the first priority, will launch "Hidamari Fuji" to the world on November 1, 2025 (Saturday).

This is the first new product to be named after a Japanese mountain in a product lineup that until now has been named after foreign mountains such as Mount Everest, Chomolungma, and McKinley.

(Hidamari Fuji)

Fuji - Hidamari Underwear, made in Japan with the utmost care, is now available to the world.

Hidamari underwear is manufactured at our own factory in Japan. The new "Hidamari Fuji" is made with the hope that more people around the world will learn about the pride and commitment to quality that only made in Japan can provide.

Did you know that it actually takes an incredibly long time to complete a single piece of underwear? This is because all the processes from fabric knitting, arrangement, cutting, sewing, and strict inspections are done in Japan.

In addition, the material used, Danlon(R), is made from extremely delicate threads and is not suitable for mass production. Therefore, skilled craftsmen carefully tailor each garment piece by piece. It is not only the beauty of appearance and comfort, but also the skill and passion of the makers behind the production. Hidamari Underwear" is packed with all of them.

The beauty of Japan in the red Fuji patch - international size development

Hidamari Fuji is decorated with a patch with a design of "Red Fuji," a symbolic Japanese motif. This patch represents our desire to "subtly incorporate the beauty and pride of Japan into everyday wear.

In response to customer requests for a larger size, we have developed a new one-size-fits-all version. In addition, the sleeve length and inseam have been set to a slightly longer Global Fit size. This provides a more relaxed fit. This is a perfect gift for large people as well as for family and friends living abroad. Hidamari underwear, filled with Japanese techniques and beauty, is a product that will surely please the recipient.

(Features of Hidamari Fuji)

<Product Description

Product name: Hidamari Fuji (top and bottom sold separately, men's and women's underwear sold separately)

Price ： (Round-neck) 15,400 yen including tax / (Tights) 15,400 yen including tax

Color ： Black only

Size : S, M, L, LL

The Global Fit size is one size larger than the conventional size, and the sleeves and legs are also set longer. The conventional size M is equivalent to size S at Hidamari Fuji.

(Comparison with conventional size)

<Cautions

Danlon(R) is a heat sensitive material. Please avoid using an iron or a dryer.

　Also, please refrain from wearing it in a kotatsu (Japanese heated table).

When washing, please put it in a net.

Special package depicting Mt. Fuji - a suitable gift

Fuji", a symbol of Japan, is also included in the package design.

Fuji, a symbol of Japan, is boldly displayed on the package, creating a special feeling even before you open it.

Fuji, a symbol of Japan.

It is recommended not only for yourself but also as a gift for your loved ones.

(Image of Fuji cosmetic box)

Hidamari underwear is more than just warmth. That is Hidamari Underwear.

Hidamari Underwear is not just a warm underwear.

It is a practical underwear with excellent warmth retention, sweat resistance, and ease of movement. Unlike ordinary underwear made of heat-generating materials, Hidamari Underwear keeps you warm without losing the heat emitted from your body. The greatest feature of Hidamari underwear is its excellent moisture permeability. This high moisture permeability allows moisture from the body, such as perspiration, to escape quickly.

This fabric is not only warm, but also quickly removes discomfort from the body, such as dampness and perspiration, so that the wearer always feels dry and comfortable on the skin.

Please take advantage of this opportunity to purchase Hidamari underwear, which is sure to be useful in any situation.

Click here to purchase

Hidamari Honpo official online shopping

URL： https://www.hidamarihonpo.com/

TEL： 0120-120-987(Hours: 8:00-22:00)

Hidamari Honpo Ginza Store

Address: Ginza Ishikawa Bldg. 1F, 2-8-5 Ginza, Chuo-ku, Tokyo 104-0061

TEL : 03-6264-4181

Hidamari Honpo Shinjuku Store

Address: Trust Shinjuku Bldg. 1F, 1-11-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan

TEL : 03-6206-2570

Company Profile

Company name: Kensen Co.

Representative: Nobuhiko Yoshiki, President

Location: Trust Shinjuku Building, 1-11-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan

Establishment: April 8, 1977

Business description: Manufacture, sale, and import of health underwear, supporters, socks, women's clothing, etc.

URL ： https://www.kensen.co.jp/