First "Vet's Labo" branded "D2C exclusive products" to go on sale

Japan Pet Communications Co. (Head Office: Chuo-ku, Tokyo; President: Hisashi Takahashi), which operates the veterinarian-developed brand "Vet's Labo" (URL: https://vetslabo.com/), will begin offering its own exclusive D2C products available only through its official online store. (Head Office: Chuo-ku, Tokyo; President: Hisashi Takahashi) will begin offering its own exclusive D2C products available only through its official online store.

As the first product, "MediSuppli+ for Cats" will be released to support the maintenance of cats' health.

MediSuppli+ for cats

Background: Health consciousness of cat owners and the challenge of "continuity

As the number of cats kept in households has been increasing year by year, more and more pet owners are becoming health-conscious.

At the same time, however, there are many issues such as "I want to take care of my cat's health, but he won't eat," or "It is difficult to continue taking supplements every day.

Vet's Labo has developed "MediSuppli+ for Cats," a supplement treat that is both "easy to continue" and "palatable," based on the clinical knowledge of veterinarians. MediSuppli+ for Cats," a supplement treat that is both "palatable" and "satisfying.

This product is sold exclusively through the official Vet's Labo online store.

URL: https://www.vetslabo.jp/?utm_source=atpress&utm_medium=pr&utm_campaign=press2025

Sales exclusively through the official Vet's Labo online store

Features of the new product

Safe design developed by a clinical veterinarian

　Contains a well-balanced blend of ingredients necessary to maintain cat health.

Reduces the burden on both the cat's provider and the cat's receiver

　Tasteful and easy to continue every day, making cats more likely to eat it on their own.

Sales are limited to the official website.

　A limited line available only at the official Vet's Labo online store.

Representative Comment

Japan Pet Communications Co.

President and Representative Director Takashi Takahashi

Vet's Labo has been expanding its business nationwide through veterinary hospitals, pet stores, and mass retailers, and has been proposing products that solve the problems of pets and pet owners.

We began by creating products that gave form to the idea of what "it would be nice to have" and have now grown into a brand that delivers "what is truly necessary for pet dogs and cats".

We believe that the D2C we are aiming for is not simply to strengthen "direct sales," but to carefully communicate in our own words why the products are necessary and what supports health.

Together with our business partners who have supported us, we will continue to evolve as a brand that connects more deeply with pet owners.

Future Development

In the future, we will enhance services such as subscription plans and membership benefits, and strengthen efforts to connect pet owners, pets, and Vet's Labo.

We will expand D2C services that are close to owners' lifestyles, and with "MediSuppli+ for cats" as our first product, we will successively develop products that support the health of dogs and cats.