The popular annual festival returns this year with an increased power! TOKYO Shuho Festival 2025", a two-day event to "travel the whole city" of Tokyo! Held on November 22 (Sat.) and 23 (Sun.)!

The Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau will hold the "TOKYO SHUHARU MATSURI 2025" on November 22 (Sat.) and 23 (Sun.) to promote the attractiveness of Tokyo as a tourist destination, to increase the number of visitors from within and outside Tokyo, and to revitalize the local community through tourism. The event will feature PR booths of tourism associations, hands-on content, gourmet food, and other events, providing visitors with an "experience like traveling around the entire Tokyo area.

Event Logo

What is "TOKYO Shuho Festival"?

Enjoy the whole of Tokyo! The most popular festival every year!

For two days, you will discover that Tokyo is actually full of such attractions. The TOKYO Harvest Festival is a hands-on event that condenses all the hidden charms of Tokyo, including local delicacies, hands-on activities to enjoy with all five senses, and workshops, in the 23 wards, the rich natural environment of Tama, and the beautiful islands of the sea. The TOKYO SHUHARU FESTIVAL, which started in 2023 and has been very popular every year, has been further enhanced this year! This year, the popular TOKYO SHUHARU FESTIVAL, which began in 2023, will be even more powerful! In addition, we have prepared a number of other contents that will allow visitors to fully enjoy "Tokyo Sightseeing," including the immersive VR experience that fully engages all five senses, which has been very popular since last year. A special trip that will be etched in your mind, "My next trip will be to Tokyo! We hope you will find the opportunity for a special trip that will be etched in your mind and heart.

Outline of the event

Name: TOKYO Shuho Festival 2025

Date & Time: Saturday, November 22, 2025 (10:00-18:00 / Sunday, November 23, 2025 (10:00-17:00)

Venue : Tokyo International Forum (3-5-1 Marunouchi, Chiyoda-ku, Tokyo)

Admission : Free

HP ： https://tokyo-syuukaku-sai.jp/

■All the attractions of each region will be gathered in one PR booth! Introducing Unknown Specialty Products and Sightseeing Spots!

At the PR booth of the Tourism Association, the attractions of each area, including the 23 wards, Tama, and islands, will be presented. Not only will you be able to purchase local specialties such as gourmet foods and handicrafts from each area, but sightseeing spots will also be introduced.

<23 Wards

Chuo City Tourism Association / Chuo City Tourism Information Center

A variety of original products only available at the Chuo City Tourism Association and Chuo City Tourism Information Center, as well as products made in collaboration with long-established stores in the city, are available. Please stop by for a look at these products, which are perfect for both souvenirs and personal use.

［Specialty Products]

HIKKOMI cat

Senja-fuda key chain

Edo character stickers

etc.

Chuo City Tourism Association / Chuo City Tourism Information Center

Sumida City Tourism Association

The latest tourist spots and information on Sumida, a town where the real thing lives and breathes, will be provided! Delicious confections will also be on sale.

［Specialty products]

Mukojima Kototoi Dango (3 pieces)

Kokugikan Yakitori (grilled chicken)

Kuwabara Ham

Kuwabara Ham, etc.

Sumida City Tourism Association

Shinagawa Tourism Association

Selling "Shinagawa souvenirs" that are full of Shinagawa's energy and spirit. Purchasers will receive a "Tourism Ambassador Cinnamoroll's Arm Pita Balloon" as a gift! Sightseeing information maps will also be distributed.

［Specialty products]

Three kinds of assortment (Cinnamoroll)

Shinagawa Monjiro Tea Bag 5pieces (Japanese black tea)

Hana-arare (flower arare) Nori-maki (dried laver roll)

Hana-arare (flower arare) Nori-maki (seaweed roll), etc.

Shinagawa Tourism Association

Ota Tourism Association

Ota City, home to Haneda Airport, the gateway to Japan, is attractive for its public baths with natural hot springs called Kuroyu, historic temples and shrines, lively shopping streets, and highly skilled factories. Ota City souvenirs including Ota City's specialty "Nori" (seaweed) will be sold together with the official PR character "Haneppyon".

［Specialty products]

Haneppyon plushie strap (sitting version)

Haneppyon x Ikeredare

Haneppyon × public bath black water bath salts

etc.

Ota Tourist Association

Setagaya Machinaka Tourism Exchange Association

If you think Setagaya is a "residential town," you are mistaken! Come to our booth and learn that Setagaya is a town with unexpectedly interesting sights and materials, and come to Setagaya! We will also be selling "Setagaya souvenirs" that have a connection to Setagaya.

［Specialty Products]

Coming Soon

Setagaya Machinaka Tourism Exchange Association

Adachi City Tourism Exchange Association

This year marks the 400th anniversary of the opening of Senjujuku, one of the four inns along the Nikko-Oshu Kaido highway in Adachi Ward.

While preserving the vestiges of its history, Senju, Adachi-ku, with its many cafes and new individual stores, is now attracting attention as a town that weaves together the old and the new.

［Specialty Products]

Assorted Japanese sweets

etc.

Adachi City Tourism Exchange Association

＜Hachioji Tourism Convention Association

Hachioji Tourism & Convention Association

We will introduce the charms of Mt. Takao and Hachioji, which are surrounded by rich nature. Takao and the charms of Hachioji. A portion of the proceeds from the sale of "Mt. Takao Candy" will be donated to nature conservation and local revitalization in order to protect the future of Mt!

［Specialty Products]

Mt. Takao Candy

Hachioji Tourism and Convention Association

Musashino City Tourism Organization

Musashino City Tourism Organization will promote "Musashino Premium," a souvenir brand from Musashino City, and local events.

［Specialty products]

Coming Soon

Musashino City Tourism Organization

Machida City Tourism & Convention Association

We will promote Machida City's sightseeing and events.

In addition, this year is the year of certification of Machida City's specialties, which is held once every three years. We will be selling products that have been newly certified as Machida City Specialty Products as well as other specialty products.

［Specialty products]

Machida Veggie Foods: Hana Yuzu Sweets

Yuzu Ponzu (citrus juice)

Aihara Pound - Amber Dream

etc.

Machida City Tourism & Convention Association

Kodaira Tourism and Town Development Association

Kodaira Pawpaw Beer" consisting of two types, Hazy IPA and Weizen style, using "Pawpaw", a fantastic fruit produced in Kodaira, will be sold. This is a special product that will be the new face of Kodaira City, brewed reflecting the wishes of its citizens.

［Specialty Products]

Kodaira Pawpaw Beer

Crunchy eating blueberry candies

Kodaira Tourism & Community Development Association

Kiyose City Tourism Association

Established on April 1, 2024, the Kiyose City Tourism Association opened its first stall at the TOKYO Shuhari Festival! Local products will be on sale, including "Kiyose Man," a Chinese bun made with carrots and Kiyose-grown corn, which are harvested first in Tokyo; "Satonara Cider," made with honey "Kiyobachi" from the roof of the city hall; and "Kiyose Sticks," made with carrot and burdock powder produced in Kiyose.

［Specialty Products]

Kiyose Man Keema Curry Flavor (with Kiyose sweet corn and carrots)

KIYOHACHI Cider (with honey from Kiyose) commemorating the 55th anniversary of Kiyose City

Hinohara Village Tourism Association

Hinohara Village Tourism Association

Hinohara Village in Nishitama-gun, Tokyo is the only village outside of the islands. It is the third largest village in Tokyo with 93% forested land, and boasts a population of approximately 1,900 people living in its natural environment. Because of its proximity to central Tokyo, it is visited mainly by day-trippers. Potatoes, yuzu (Japanese citron), and konnyaku (konnyaku) are among the village's specialties.

［Specialty products]

Hino-jaga cookies (large)

Ao Yuzu Kosho (green yuzu pepper)

Green yuzu kosho (Japanese pepper with green citron), kyarabuki (a type of rice cake)

etc.

Hinohara Village Tourism Association

Okutama Tourist Association

These eggs are produced by hens raised in the wilds of Okutama Town in a low-stress, flat-feeding environment and with our own special formula feed. These precious eggs are not easily sold on the market, so they make a great gift for your loved ones.

［Specialty Products]

Heirloom Eggs 6pcs.

Tokyo Karakkotori Eggs 4pcs.

Catalana

Okutama Tourism Association

Musashi Murayama Tourism and Town Development Association

Introduction of Musashi Murayama City's attractions, sightseeing spots, recommended information, and sales of the city's specialty products. Tokyo Sayama mandarin oranges and Tokyo Sayama tea, which are rarely distributed, will also be sold. Fungomasshi-Musashi Murayama!

［Specialty products]

Tokyo Sayama mandarin oranges

Tokyo Sayama mandarin oranges and marmalade

Musashi Murayama Tenugui hand towel (navy blue/white)

Musashi Murayama Tenugui hand towel (navy blue and white), etc.

Musashi Murayama Tourism and Community Development Association

Ootama Tourism Federation

Distribution of sightseeing pamphlets for the Otama area (Ome City, Fussa City, Hamura City, Akiruno City, Mizuho City, Hinode Town, Hinohara Village, Okutama Town, Tanbayama Village, Kosuge Village), the innermost area of Tokyo. Introduction of a stamp rally to visit six hot springs (Seoto no Yu, Tsurutsuru Onsen, Kazuma no Yu, Moegi no Yu, Nomekoi no Yu, and Kosuge no Yu) and sales of hot spring ingredients and other local products.

Ootama Tourism Federation

Tama Tourism Promotion Council

VR images of Tama's sightseeing spots will be shown, and Tama's sightseeing map and guidebook will be distributed to promote sightseeing in the Tama area.

Tama Tourism Promotion Council

<Shikinejima Island

Shikinejima Tourism Association

Specialty products of Shikinejima (Niijima-mura certified brand) will be sold. In addition, a consultation service will be available for sightseeing and island hopping on Shikinejima.

［Specialty Products]

Tetra glass

Limited edition key chains

Onsen no moto (hot spring water)

etc.

Shikinejima Tourism Association

Kozushima Tourism Association/Kozushima Tourism Public Corporation

Specialties of Kozushima (dried sea bream and salted fish) and other products will be on sale, and travel consultation services will be available. In addition, a novelty gift will be given to those who fill out a questionnaire that can be easily completed with a smartphone.

［Specialty Products]

Coming Soon

Kozushima Tourism Association/Kozushima Tourism Public Corporation

Tokyo Islands Tourism Federation

The Tokyo Islands are a treasure trove of hot springs, with beautiful blue seas, trekking in the mountains, historic sites and Shinto shrines and Buddhist temples that have attracted the faith of the islanders, and stars in the night sky. The Tokyo Islands are a treasure trove of hot springs. Original goods will be on sale at the booth.

［Specialty products]

Tokyo Islands original can badge

Original drawstring bag

etc.

Tokyo Islands Tourism Association

A special experience program packed with the charms of Tokyo!

In addition to the Tourism Association PR booth, there will be a variety of hands-on activities that will enthrall everyone from adults to children!

In addition to the Tourism Association PR booth, there will also be a variety of hands-on activities that will enthrall both children and adults alike!

1. Tourism Association PR booth

2. footbath experience

3.TOKYO Gourmet Kitchen Car

4.TOKYO Shuho Festival Bar

TOKYO Shuho Festival Select Shop

6. workshop

7. original menus in cooperation with tourist associations

8. special exhibition to introduce the attractions of Tokyo tourism, etc. (NEW) 9.

Demonstration corner by craftsmen (NEW) 10.

10. TOKYO 360° EXPERIENCES (VR experience)

11. disaster-stricken area support corner (Ishikawa and Yamagata Prefectures)

etc.

You can win local gourmet foods! Present campaign will be held on the official X page!

＜Tokyo tour before the event? The 1st Official X Follow & Repost Campaign

Starting on August 20, an SNS campaign will be held to win local gourmet foods from TOKYO. The first campaign is a premium ham gift using TOKYO X, a rare brand-name pork produced in Tokyo in small numbers. TOKYO X is a rare brand of pork with a high marbling quality and sweet, light fat.

We will be giving away 5 prizes by drawing from those who follow the TOKYO X account and repost the relevant post. We look forward to receiving your entries.

Application period: August 20, 2025 - September 2, 2025

How to apply: (1) Follow the official TOKYO Shuho Festival X (https://x.com/tokyosyukakusai)

　　　　　(2)Repost the relevant post

Premium ham gift

The second and third rounds of the gift campaign are being planned, so please stay tuned for further information.