HR Reboot: What HR Should Do in the Age of AI and Human Capital A practical book presenting a vision of future HR to be published on October 15, 2025

BB Driving Force Co., Ltd. (Head office: Tokyo, CEO: Hideki Fujimoto) announces the publication of a new book by Hideki Fujimoto, President of BB Driving Force, "HR Restart: What HR Should Do in the Age of AI and Human Capital," to be released on October 15, 2025 by Nihonbashi Publishing Co. The book is published by Hideki Fujimoto, President and CEO of BB Driving Force, and its purpose and social significance will be widely publicized.

With the rapid decline of the working population and the rapid evolution of AI simultaneously advancing, HR can no longer protect the organization by simply "operating the system". This book presents practical guidelines for evolving HR into "a job to envision" and design the future.

Cover of "HR Reboot"

Background: A paradigm shift required of "HR" in response to changes in the social structure

Japan's working-age population (15-64 years old) peaked in 1995 and has continued to decline since then, and the labor shortage will continue to accelerate. Furthermore, the evolution of AI is rapidly replacing routine work and information processing, and the scope of "human work" itself is shrinking. In the midst of these structural changes in society, the function of "human resources" is at an unprecedented turning point. HR departments need to go beyond traditional system operation and labor management to envision the organization of the future and take the lead in its realization.

Features of this book: "Human Capital Management" x "AI Age" x "Human's Ability to Generate Meaning"

This book takes an essentialist approach to rethinking the role of human resources, weaving together unique philosophical and cultural perspectives while remaining deeply rooted in the field of business, such as by introducing leading examples from overseas. After a diverse career as a musician, management consultant, and secretary to a member of the National Diet, the author is currently working for corporations and government agencies to help solve social issues through AI applications and human resource strategies.

Message: "HR should be "designing the future"

The era of "human capital management" has begun, in which human resources are no longer viewed as replaceable resources, but as entities that create value. At this major turning point, the role of the HR department is also shifting from "operating systems" to "envisioning and designing the future," in other words, HR must evolve from "Human Resource" to "Human Relationship" or "Human Responsibility" or "Human Resonance". Now is the time for HR to "reboot". This is the central message of this book.

Book Information

HR Reboot: What HR should do in the age of AI and human capital

Author ：Hideki Fujimoto (President, BB Driving Force Co., Ltd.)

Publisher ：Nihonbashi Publishing Co.

Release Date ：October 15, 2025

Price: 1,700 yen plus tax

Format/Pages: 46x203 pages

ISBN: 978-4-434-36597-3

Author's Profile

Hideki Fujimoto

Hideki Fujimoto is a human x AI co-evolution strategist / HR architect, and President of BB Driving Force Co., Ltd. He graduated from Waseda University, School of Political Science and Economics. He has been active as a musician since his student days, performing in more than 40 countries around the world. After retiring from music, he worked for a business company, a think tank, a global consulting firm, and a Diet member's office, and has been in his current position since 2024. Under the theme of "co-evolution of humans and AI," he engages in research and surveys, writing, organizing events, making policy proposals, supporting the introduction of AI into companies, and accompanying organizational reforms.

Based on the knowledge he has gained over many years in the HR field and in light of compound social changes such as a shrinking workforce, diversifying values, and the rapid evolution of AI, he wrote this book in order to rethink "the future of Japanese companies".

■Launched website

HR Reboot: What HR Should Do in the Age of AI and Human Capital｜BB Driving Force

https://bb-drivingforce.com/hr-reboot

Company Profile

Company name: BB Driving Force Co., Ltd.

Location: N&EBLD. 6F, 1-12-4 Ginza, Chuo-ku, Tokyo, Japan

Representative: Hideki Fujimoto, CEO

Establishment: July 2024

Business description: Various research and survey services, various consulting services, planning and operation of various events, etc.

URL ： https://bb-drivingforce.com