＜Noto Peninsula Earthquake Weather Prevention Project ～Let's send a message of "Keep on thinking" from all over Japan to Noto! Yumi's song "Noto Yale Art Project" started!

A year and a half after the Noto Peninsula earthquake in January 2024--

While reconstruction efforts are progressing, there is concern that interest in the disaster area is fading. In this situation, with the message that "continuing to think of them" is one of the ways to support them, FM Ishikawa, in cooperation with artist Yumi Matsutoya (Yumi), is launching the "Noto Yale Art Project," a nationwide participatory support project using picture postcard art, as part of the station's 35th anniversary project. Yumi Matsutoya (Yumi Yumi Matsutoya), as part of the station's 35th anniversary project.

This project calls for postcards with messages of support for Noto based on the world view of Yumi's representative songs, which will be displayed and utilized in the Noto area.

URL of the special page: https://hellofive.jp/noto-yell-art-pj/

Yumi Matsutoya's cooperation in the Noto Support Art Project

The realization of this project was made possible by the music and support of Yumi Matsutoya. The song "acacia" was written with the motif of "acacia," the flower of Uchinada Town, Ishikawa Prefecture, and she herself continues to support her "second hometown, Noto.

Yumi Matsutoya

Features of the project

(1) Connecting thoughts and feelings across Japan through art based on the theme of Yumi Matsutoya's famous song

Acacia," "Hikikumo," "Yasashisani ni Urarenarete Narara," "Haru yo, koi," and "Mamoruete Aetai. Based on the world view of Yumi's five representative songs, applicants will draw their "feelings of support for Noto" on a postcard from their own perspectives.

(2) Support for "keeping the memories alive" in the form of art with the aim of "keeping the disaster from fading away

A year and a half has passed since the disaster, and there are concerns that interest in the disaster area is declining. We are calling for postcards to evoke a renewed interest in Noto, and to support "remembering" the disaster area.

(3) Postcards will be displayed in Noto as "support in daily life

The collected postcards will be displayed in Noto Railway cars and stations, at Y Plaza Wajima where the Wajima morning market is held, and at other locations in Noto. This is a new form of "emotional support" that allows people living in Noto to experience support in their daily lives.

(4) Participation is possible with a single postcard. Anyone can connect with Noto.

Anyone can apply, regardless of age, region, or experience. A single postcard of art will foster a "connection" with Noto, and will be a message that will remain with us into the future.

Application Outline

Application details

Please choose one of Yumi Matsutoya's five songs, freely express the world view of the song in your artwork, and submit it as a "Yell Art Postcard" with a message of support for Noto.

Songs eligible for the contest

Acacia / Hikikikumo / Yasashisanashimanara nakara nara (If you are wrapped in gentleness) / Haruyo, come on / Mamoruete ae daitai (I want to protect you)

Application period

July 27 (Sun.) - October 31 (Fri.), 2025 *Must be postmarked by the end of the day.

Application Method

On a 100 x 148 mm postcard, draw artwork and a message of support related to the theme song, and send it by mail with the following required information.

(1) Address of the creator

(2) Name of the creator (pen names are acceptable)

(3) Name of the music piece on which the theme is based

(4) Message of support for Noto

Address

Korinbo Ramoda 5F, 2-4-30 Korinbo, Kanazawa, Ishikawa 920-8605, Japan

Noto Yale Art Project" Section, FM Ishikawa

The artwork will be exhibited and introduced until the end of March, 2026.

Exhibited on Noto Railway's "Postcard Train".

Display at facilities in the Noto area (e.g., Y Plaza Wajima, Noto Food Festival Market, Noto Satoyama Airport, etc.)

Publicity on special websites, SNS, broadcasts, printed materials, etc.

Sponsor : Noto Yale Art Project Executive Committee, FM Ishikawa

Special Cooperation ：The Hokkoku Shimbun

Supporters ： Ishikawa Prefecture, Wajima City, Noto Town, Nanao City, Hodatsushimizu Town, Uchinada Town,

　　　　　Ishikawa Tourism Federation, Noto Peninsula Wide-area Tourist Association

For more information, please visit the special page on the FM Ishikawa website.

URL of the special page: https://hellofive.jp/noto-yell-art-pj/

Key Visual

Campaign visual