Tackling the issue of "job turnover" among beauticians Changing the industry by creating "worker-first" salons. Opening of "Elua" Eyelash and Eyebrow Salon in Yokogawa on July 1 Expanding Career Options in Diverse Beauty Fields

Ai-Style Inc. (Head office: Saeki-ku, Hiroshima; Representative: Hiroo Dowaki) has opened its third eye salon "Elua," specializing in eyelash and eyebrow treatments, in the Fuji Misshino store of "I・STYLE premium," a hair quality improvement and hair straightening specialty store.

The opening of this salon is part of the company's diversification of its beauty business, and is a strategic expansion of the number of salons specializing in "eye area beauty" following the opening of two beauty salon brands and a home-visit beauty business.

Photo of Elua store interior Eyelash salon in a corner of the beauty salon

▼ Salon specializing in scalp care and gray hair care I・STYLE ： https://i-style.net/

▼ I・STYLE premium, a salon specializing in hair quality improvement and hair straightening: https://premium.i-style.net/

Photo of an eye stylist cutting hair.

The most important feature of "Elua" is that we are able to quickly turn inexperienced staff into competitive stylists while they are working as eyelists.

The greatest feature of "Elua" is its unique training system, which specializes in eyebrow and eyelash treatment, enabling inexperienced employees to debut on the job within two months if they hold a national qualification.

In the past, it took an average of three years to debut as a stylist as a beautician, during which time there were issues such as overtime lessons after business hours and low wages.

On the other hand, when a person joins Elua as both an eyelist and beautician, he or she can learn the skills of an eyelist and make sales in a short period of time, thus securing a certain level of income at an early stage. In addition, he/she can also take technical lessons as a beautician in his/her spare time.

This model will also help solve the issues of educating new graduates and securing human resources in the beauty industry, where it is becoming increasingly difficult to hire new graduate assistants on a long-term basis amid rising prices and minimum wage hikes, and will contribute to reducing training costs and turnover risks.

Eye salon training in progress, allowing even inexperienced employees to make their debut within 2 months

Flexible employment system that allows housewives and childcare workers to play an active role

The company has introduced a number of unique systems not found at other companies, such as a short-time regular employee system, regular holidays on Sundays, flexible shifts, and childcare support, so that housewives, childcare providers, and women with blanks can work with peace of mind.

In this day and age when diversity in work styles is demanded, "flexible labor design" has been realized at the workplace level.

Unlike other companies, we expand career options for our staff through our unique diversified management.

In addition to operating beauty salons and eye salons, Ai Style Co.

We also plan to open a nail salon in the future, and are building a "diversified beauty platform.

The company is also taking on the challenge of "improving the quality of employment" in the beauty industry by proposing a system that allows employees to experience multiple positions within a single company and a work style that allows for career change.

The company will continue to create new work styles and service values that expand the possibilities of the beauty industry, with a focus on "community-based" and "support for women's activities.

Management that respects workers is the reason why the local community chooses us.

We want to expand the environment in which people can continue working as beauticians for a long time without strain. With this in mind, we are pursuing a "worker first" employment model.

Today, more than 90% of the staff at the salon are of child-rearing age, and the salon is always full of energy and smiles.

With the opening of the Yokogawa branch, we are actively recruiting staff. The company is flexible to discuss employment forms and working conditions, and welcomes visitors and inquiries.

Staff photo: Able to balance work and family life without strain

The main goals of i-Style by 2029 are as follows

Raise the average salary of all staff by 42%.

Promote the creation of an environment in which each staff member's growth and achievements are fairly evaluated.

Aim to raise the salary level by revamping the profit structure through store expansion and high value-added services.

Increase utilization rate of sitter service with pick-up and drop-off services by 40% or more

A benefit service to support families who are anxious to pick up and drop off their children at daycare centers and schools.

Developed a flexible operational system that allows staff to choose the service that best suits their lifestyle and family environment.

Enforcement and utilization rate of housekeeping service: over 60

Expanded implementation and use of housekeeping services provided by affiliated companies.

Aiming to reduce the "household burden" of cleaning, laundry, cooking assistance, etc., so that both working hours and quality of life can be improved.

Subsidy system for meal kit purchase (in preparation)

Providing nutritionally balanced meals at home, even on busy weekdays. Currently, we are seeking partnerships with local companies and food brands to make this a reality.

■i Style, Inc. job page

https://recruit.i-style.net/

Company Profile

Company name: i-Style Inc.

Location: 3-26-10 Yawata-higashi, Saeki-ku, Hiroshima City, Hiroshima Prefecture

Representative ： Hiroo Dowaki

Business description: Operation of beauty salons and eye salons (specializing in hair quality improvement/damage-less treatment)