HAND BAKES" first appearance in Saitama! Second store where you can enjoy handmade sweets! Opening July 18 at AEON Lake Town!

Yoshimusubi Inc. (Head office: Shibuya-ku, Tokyo; Representative Director: Shuichi Nakata), which operates the "HAND BAKES" bakery salon offering tarts and pies lavishly decorated with seasonal fruits, will open its second "HAND BAKES" store at "AEON Lake Town Kaze" (Koshigaya City, Saitama Prefecture) on July 18, 2025 (Friday). (Shuichi) will open its second "HAND BAKES" store at "AEON LAKETOWN kaze" (Koshigaya City, Saitama Prefecture) on July 18, 2025.

HAND BAKES IMAGE

HAND BAKES LOGO

The store, the first in Saitama Prefecture, will be located on the second floor of AEON Lake Town Kaze, one of the largest shopping malls in Japan, and will provide more customers with a comfortable space in which to spend time while enjoying HAND BAKES' carefully selected sweets.

HAND BAKES" places great importance on its approach to craftsmanship, which is based on careful attention to the ingredients. The tarts and pies baked daily in the store are a signature menu item that captures the beauty and freshness of seasonal fruits as they are. The perfect balance of savory dough and fruit flavors attracts many customers. We also offer a colorful deli plate that makes the most of seasonal ingredients, fresh pasta with a glutinous texture, and a full lineup of alcohol and original beverages. One of the unique attractions of "HAND BAKES AEON LAKETOWN KAZE" is that it uses The Rising Sun Coffee produced by Kenji Sakaguchi, who is also an active coffee roaster.

The new AEON Laketown kaze store will offer an even broader menu than the existing Shinjuku store. Taking advantage of its location, the store plans to offer many original menu items in addition to its existing popular menu items so that families, students, and couples can also enjoy the menu. Of particular note is the afternoon tea set that won the OZ mall AWARDS 2025. The menu changes with the seasons and events, and is a popular menu item that has received many reservations at the Shinjuku branch.

In addition, we also offer a number of innovations that can be enjoyed by the whole family, such as afternoon tea sets for parents and children, a reasonably priced children's menu, and free baby food for children who cannot eat the restaurant's menu.

The lineup has been carefully designed in terms of both taste and content with the aim of providing "a dining out experience that brings smiles to the faces of everyone, including children, parents, and mothers" from the real perspective of the person in charge of menu development, who is also raising an 8-year-old and a 3-year-old.

HAND BAKES AEON LAKETOWN KAZE will offer a quality time that will become a little "reward" while accompanying every scene of daily life, from break time between shopping to lunch or dinner with loved ones. We will provide you with a quality time that will become a little "reward" while being a part of your daily life.

Please take this opportunity to stop by the new "HAND BAKES" store, filled with the warmth of handmade products and seasonal delicacies.

Store Outline

Store name ：HAND BAKES AEON LAKETOWN kaze Store

Location ： 4-2-2 Lake Town, Koshigaya City, Saitama Prefecture

　　　　　　　 AEON Laketown kaze 2F

Opening ： July 18, 2025 (Friday)

Opening hours : 10:00 - 21:00

Number of seats : 72

Official Instagram : @handbakes_laketown

　　　　　　　 https://www.instagram.com/handbakes_laketown/

Operating company : Yoshimusubi Co.

〇Afternoon tea set with summer colors

Price ： 2,980 yen (3,278 yen including tax) weekdays / 3,480 yen (3,828 yen including tax) weekends

The seasonal afternoon tea "Summer Colors Afternoon Tea" features refreshing sweets made with an abundance of summer fruits, such as rare cheese and peach jelly, mango tart, and melon cream puffs. The savory lineup includes open sandwiches, roast beef, and fluffy omelets. For an additional 500 yen (550 yen including tax), customers can enjoy free refills of tea from the café menu, including tea from amsu tea, which is based on the concept of "bringing more delicious tea to Japan. The menu may vary depending on the season.

Afternoon tea set that brings out the colors of summer

〇Afternoon tea set for parents and children to enjoy together

Price: 2,980 yen (3,278 yen including tax) weekdays / 3,480 yen (3,828 yen including tax) weekends

One of the three-tier stands is a special plate for children. A total of six children's menu items, including omelette rice, chicken nuggets, and fried shrimp, are cutely arranged. For mom, 6 kinds of sweets such as mini Mont Blanc and macarons, and 4 kinds of colorful savories such as homemade roast beef and avocado & prosciutto ham open sandwich are available. This new style afternoon tea set is perfect for a rewarding time with your children or for a mom-and-pop get-together.

Afternoon tea set for parents and children

〇 Kid's Menu

Price: 480 yen and up (528 yen and up including tax)

Started a children's menu as a new format store for family customers!

●Kids' Omelet Rice Plate

Fluffy omelet with French fries, sausage, corn soup and jelly

●Kids Udon Plate

Wakame seaweed and corn udon, French fries, sausage, corn soup, and jelly

Both plate styles are packed with children's "favorites. We offer a more enjoyable family dining experience.

Kids' Menu

〇 "Look at it and be thrilled, eat it and be happy. Handmade tarts are the star of after-dinner and teatime meals!

We offer a wide variety of tarts, from gorgeous ones with sparkling seasonal fruits to charming designs that will tickle your fancy. These "starring" sweets are perfect for both everyday treats and special moments. Enjoy the seasonal journey with our handmade tarts as they change with the seasons and the fruits that are in season throughout the year.

〇 "Heart Strawberry Tart" that is both visually appealing and heartwarming

Price: 1,080 yen (1,188 yen including tax)

This gorgeous seasonal strawberry tart with an eye-catching heart shape was a hit at the Shinjuku store.

The tart is made with a luxurious amount of strawberries (about 5 strawberries), and the crispy baked tart dough and sweet and sour strawberries strike an exquisite balance. The finishing touch is the pistachio topping. The savory flavor adds a nice accent and keeps you satisfied until the very last bite. The combination of a pretty appearance and a satisfying taste makes this a perfect treat.

Heart Strawberry Tart

〇 "Summer Fruit Tart" filled with summer crush

Price: 880 yen (968 yen including tax)

This summer-only tart uses a whopping seven kinds of colorful seasonal fruits.

The fresh, fresh fruit and smooth custard cream are a perfect match, creating a mouth-watering tropical flavor. This luxurious dish, in which you can enjoy a different fruit flavor with each bite, is a perfect summer treat. The refreshing taste will make you feel like you are in the mood for summer.

Summer Fruit Tart

Company Profile

Company name: Yoshimusubi Co.

Location: 3-10-19 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan

Establishment ：December 18, 2007

Representative ：Shuichi Nakata

Business : Planning and operation of restaurants, production and sales of western-style confectioneries

Yoshimusubi Co., Ltd. values the warmth of human relationships through food and beverage, based on the corporate philosophy that "people connected in the kitchen must be happy. The employees who support our restaurants, our customers, our suppliers, and the local community - it is with the support of all of them that our restaurants continue to shine today.

Our company name expresses our desire to be connected with all those involved through "good karma," with a heart of gratitude as our first priority. Even in these rapidly changing times, we will continue to evolve as a team in order to provide our customers with a truly fulfilling experience. We aim to be a company that embodies such a "cycle of happiness" by creating an environment in which our employees can work with pride, satisfaction, and peace of mind, and where their growth leads to smiles on our customers' faces and the future of our brand. We aim to be a company that embodies such a "cycle of happiness.

Our goal is to realize a future full of smiling faces, worthy of the name "Yoshimusubi". We will continue to create the value of food and beverage with people in mind and in connection with people.