<Summer Only> Cool and refreshing sensation that blows away summer fatigue Strengthening sales promotion of "Original Cold Noodle Set with Water Kimchi

2025.07.07 18:00

株式会社中山商店

Nakayama Shoten Co. (Location: Nagata-ku, Kobe City, Hyogo Prefecture; President: Hideki Kim) has launched the "Original Cold Noodle Set with Water Kimchi" for the summer season through October 2025. During this period, the product will be sold at a special summer price of approximately 20% off the regular price.

Due to the record-breaking heat wave in recent years, loss of appetite during summer has become a serious problem for many people. Under such circumstances, there is a growing need to cool off at home while enjoying the taste of a specialty restaurant in an easy and convenient manner. In response to this background, this product was created as a set that enriches the dining table at home, with "water kimchi," which was developed with a focus on its compatibility with cold noodles, as the main ingredient.

Product page: https://www.nakayamashouten.com/c/itiran/tencho_ichioshi/reimen#buyarea

冷麺1

Cold Noodles 1

Development Background

In recent years, the demand for "home cooking" has become an established part of the diet, and the "ordered gourmet" market is booming as people not only satisfy their hunger but also want to enjoy the taste of specialty restaurants and slightly luxurious meals at home. Combined with growing health consciousness, interest in fermented foods, which are attracting attention for their intestinal activities, is also high, and kimchi, which is especially familiar to Japanese dining tables, has seen an expansion in its variations.

Against this social backdrop, Nakayama Shoten, a kimchi and Korean rice cake specialty store with a history of more than 60 years in Kobe City, Hyogo Prefecture, embarked on the development of new products with the desire to "deliver authentic flavors that are refreshing and delicious even when one has no appetite in summer. The product they focused on was "mizu kimchi," a refreshing soup that is not as spicy as kimchi but is infused with the flavor of vegetables and the acidity derived from lactic acid bacteria.

After about three years of development and repeated trial and error between our company and the best cold noodle restaurants, we have completed the ultimate cold noodle set that perfectly harmonizes all the elements, from the water kimchi, which is of course the main attraction, to the noodles that go with it, and the Chinese cabbage kimchi that serves as a chopstick rest. This is the "Water Kimchi Original Cold Noodle Set.

水キムチ

Water Kimchi

Product Features

This product not only allows you to enjoy authentic Korean cold noodles at home with ease, but also provides "coolness," "health," and "excitement" to your summer dining table by paying close attention to every detail.

# Feature 1: Homemade water kimchi, the star of the show, developed exclusively for cold noodles

The most distinctive feature of this product is the original "water kimchi" developed to be served with cold noodles. Generally, when people hear the word "kimchi," they imagine the spicy taste of chili peppers, but this "water kimchi" has almost no spiciness and is truly a "drinkable vegetable soup" infused with the sweetness of vegetables and the natural sourness from lactic acid fermentation.

The refreshing coolness and refreshing aftertaste that spreads in your mouth will gently cool down your body from the inside after a hot day. In addition, since the soup can be enjoyed whole, it is a health-friendly dish that enables efficient intake of plant-based lactic acid bacteria and helps regulate the intestinal environment. Even people who do not like spicy food and small children can enjoy this dish with no worries.

Water Kimchi product page: https://www.nakayamashouten.com/c/itiran/kimchi/mizu_kimchi/mizu_kimchi01

# Feature 2: "Original Korean-style cold noodles" boasts sales of more than 3,000 servings per month

The noodles in the set are Nakayama Shoten's original Korean-style cold noodles, which sell an average of more than 3,000 units per month. Made from ingredients carefully selected by craftsmen with many years of experience, the noodles have almost no peculiar taste and do not interfere with the delicate flavor of the water kimchi, creating a perfect harmony.

The way to enjoy the noodles is flexible. In addition to being served with a generous amount of water kimchi and its juice, we also recommend using the special cold noodle sauce that comes with the set and arranging the toppings with your favorite ingredients.

# Feature 3: Traditional taste of "brand-name Chinese cabbage kimchi" as a supporting role

The set also includes Nakayama Shoten's most popular "Hakusai Kimchi". Using brand-name Chinese cabbage, this kimchi is carefully made using a traditional method handed down for over 60 years, and is characterized by its robust flavor and richness. It is a perfect accompaniment to the refreshing Water Kimchi Cold Noodles, accentuating the flavor and ensuring that you will never get tired of it.

白菜キムチ