Experience wearing the world's first pair of sunglasses made of Japanese cypress wood from Mt! Exhibited at "Shizooka Fuji PR Exhibition in Tokyo" at KITTE, Tokyo

2025.06.16 15:00

株式会社オプティックイマムラ

Optic Imamura Corporation (Head office: Fujinomiya City, Shizuoka Prefecture; Representative Director: Kazunori Imamura), founded in 1932, will participate in the "Shizooka Mt. Fuji PR Exhibition in Tokyo" to be held at KITTE in front of Tokyo Station on June 18 and 19, 2025, and exhibit "Fuji Hinoki Sunglasses" made from upcycled rare cypress wood produced through forest conservation at Mt. Fuji Hinoki Sunglasses, which are made from upcycled rare cypress wood produced through forest conservation on Mt.

During the exhibition, visitors can try on the world's first(*) Fuji cypress sunglasses, order Fuji cypress sunglasses, and purchase eyeglass cases and stands made from Fuji cypress wood.

(*As of October 2024, according to our own research with reference to industry data)

しずおか富士山PR展 in東京

Shizooka Fuji PR Exhibition in Tokyo

Details of "Shizooka Mt. Fuji PR Exhibition in Tokyo":

https://www.tokyocity-i.jp/event/9541/

Details of "Exhibition and Sale of Hinoki Wood Sunglasses, Cases and Stands of Mt:

https://www.opt-imamura.co.jp/fujihinoki-made-eyewear/index.html

Outline of the exhibition

This event is designed to promote safe mountaineering and the appeal of the surrounding area in advance of the opening of Mt. Fuji, a World Heritage site, regardless of whether or not they have climbed the mountain before, and to raise awareness of its environmental conservation, as well as to promote the formation of new communities and interaction through the event.

Fuji. In recent years, while many tourists from Japan and abroad have visited Mt. Fuji, there are also problems of over-tourism, such as littering and accidents caused by climbing the mountain due to "bullet climbing" and "lightweight mountaineering. Fuji, photos and videos of Mt. Fuji, tourist information from local cities, towns, and villages, and an exhibition and sale of local products will be held.

Fuji, a symbol of Japan and a World Heritage Site, to as many people as possible. Fuji. We also hope that visitors will be able to see firsthand the products that are being used to preserve the environment and experience our desire to do so.

2024年度会場

Venue in 2024

<Exhibit items

Fuji for more than 90 years in Fujinomiya City, the hometown of Mt. Fuji, we are pleased to participate in this exhibition as a project that contributes to the environmental conservation of Mt.

During the period of the exhibition, visitors will be able to try on and order actual Mt. Fuji cypress wood sunglasses. Although wooden eyeglass frames have been available in the past, there have been no products made of cypress wood, and it was considered difficult to produce them from cypress wood. However, with the cooperation of many companies, we have completed this project over a period of five years in order to preserve the environment of Mt.

(Fuji and because it is handmade by craftsmen, we limit the annual order production.)

Fuji cypress sunglasses

Three-piece set of basic design Wellington model

330,000 yen → 297,000 yen (limited to the same day) Limited to 2 pieces in stock

These are masterpieces made of natural materials and finished by hand by craftsmen. All of them have the same wood grain and color, and they will be your one and only original products in the world. Each pair of sunglasses comes with a serial number of the year of manufacture. Case and stand are included.

Detail URL: https://www.opt-imamura.co.jp/fujihinoki-made-eyewear/index.html

富士山ヒノキ材サングラスセット

Fuji Hinoki Wood Sunglasses Set

Fuji Hinoki Wood Glasses Case

33,000 yen → 29,700 yen (only available on the same day) Limited to 5 pieces in stock

High-grade sunglass case made of Hinoki wood from Mt.

Fuji. Because it is a product made of natural materials, no two pieces of wood have the same grain and color, and each piece is handmade by a wood craftsman. This is a joint work with Hacoa, a high-end woodworking company.

Detail URL: https://hacoa.com/

富士山ヒノキ材メガネケース