YOKA SHICHIRIN++" Raises Over 32 Million Yen in Crowdfunding YOKA SHICHIRIN++" shichirin now available for sale to the general public
株式会社トゥエルブトーン
twelvetone inc. (Yamanakako-mura, Yamanashi Prefecture) will begin general sales of YOKA SHICHIRIN++, a new product under the company's YOKA brand. (The application period is described below.)
While the product has already been pre-sold in some stores and web stores as an accompanying crowdfunding campaign, this will be the first time the product will be sold completely to the general public.
Overall view
■Over 32 million yen in crowdfunding support
From December 2024 to February 2025, this shichirin raised over 32 million yen in support through crowdfunding on the Kibidango platform.
■First update in 400 years to become popular
The key to the popularity of YOKA SHICHIRIN++ lies in the fact that the basic shape of the shichirin itself has not changed in 400 years, but has been updated to make it easier to use in the modern age.
Safety and ease of use have been dramatically improved.
The lid is designed to allow for fire extinguishing.
The charcoal starter is included so you can start a fire with the main unit.
The charcoal is placed in a basket, making it easy to relight the charcoal.
The charcoal is placed in a basket, so it is easy to reignite the charcoal.
With a conventional shichirin, a fire extinguisher and a fire-starter are necessary, and it is difficult to handle the fire.
The YOKA SHICHIRIN++ can be "ignited," "extinguished," and "relit" using only the main body, and charcoal does not move outside the shichirin during use, making it much safer and easier to use.
With the lid closed
With charcoal in
Popular among non-campers
YOKA SHICHIRIN++ is often thought of as a camping tool, but according to our own survey, more than half of the people who purchased this product do not camp.
Instead, 70% of them have a garden and can use a fire at home. Also, 70% of the respondents like to cook.
This indicates that the segment of people who enjoy the outdoors is expanding beyond camping, and that the product is popular among these people.
Cooking 2
Meaning of "++" in Cooking 2
The "increment symbol" used in the program is this +++.
It means to add 1 to the left variable, and when used in a loop, the number will go up and up. From this, we put the meaning of "not just updating, but also updating more and more, including the surrounding things.
■ Price
17,200 yen + tax (18,920 yen including tax)
The price has increased since the crowdfunding.
Other specifications
Material :Stainless steel
Size :245 x 245 x H197mm
Weight :Approx. 2.9kg (including all set contents)
Contents :Body, lid, core, charcoal starter, legs
Accessories :Storage bag
Made in China
Parts
Storage bag
■ Recruitment period
Applications will be accepted at our web store from June 16 to 30, 2025.
Reservations made during this period will be delivered in late September.
In addition, the product will also be available for sale at general stores.
Our web store
YOKA SHICHIRIN++ information website
Company Profile
Company name: Twelve Tone Co.
Representative: Takashi Tsunoda
Location: 544 Fuyodai, 2197-1028 Hirano, Yamanakako-mura, Minamitsuru-gun, Yamanashi
Establishment : March 12, 2013
Business description: Planning, manufacturing, and sales of outdoor and interior goods
- Category:
- Goods