Communicating the most powerful skills to nurture "human ability" that cannot be replaced by AI Amazing Feedback: Moving Minds, Changing Behaviors! Published 6/11

　(Head Office: Ota-ku, Tokyo), Hisami Toda (HP: https://adot-com.co.jp/ ) has published a new book, "Amazing Feedback: Move Your Mind, Change Your Behavior! (Kanki Shuppan) on June 11, 2025.

　Many businesspeople have a negative impression of "feedback," such as "no-no's" and "painful talking. This book overturns this common perception, explaining feedback as "positive communication" that supports the growth of others, regardless of position or title, in an easy-to-understand manner with abundant examples.

Amazing Feedback: Moving Minds and Changing Behaviors!

＜In a rapidly changing business environment, the quality of communication is being questioned.

　In recent years, advances in AI have led to an era in which much of our work is being replaced by AI. This is precisely why "human ability" and "communication skills" are becoming more and more important in the workplace. However, with the spread of remote work in the Corona disaster and online communication becoming the mainstream, an increasing number of businesspeople are struggling with interactions that cannot rely on "A-Un" or "the atmosphere of the place".

　According to a survey on "Stress in Online Communication" conducted by the Online Communication Association in 2021, more than 60% of businesspersons feel stress in "online meetings" with senior employees of the older generation. It can be said that the way we choose our words and communicate is becoming more important than ever.

　That is why feedback that "moves hearts and changes behavior" is the key to deepening trust within the organization and maximizing team performance.

＜Specific Solutions and Practical Approaches

　This book explains the concept, skills, and effects of "great feedback" in an easy-to-understand manner through a wealth of examples and specific language.

　Practical examples in all kinds of environments: 1-on-1 face-to-face, with multiple people, and through an online screen. It can be applied not only to relationships within a team, such as from boss to subordinate, subordinate to boss, senior to junior, and colleagues to colleagues, but also to building relationships with business partners and with partners and friends in your private life.

　Based on real consultation cases that the author receives daily, both at work and in private life, the book provides detailed explanations of specific feedback phrases, how to return feedback, and how to relate to others. This book is useful not only for those who are not good at giving feedback, but also for all businesspeople who want to learn how to give feedback more effectively and improve the performance of their organizations, teams, and individuals.

<How we came to write this book

　The author has long advocated a unique communication method based on "anger management," "assertive communication," and "Adlerian psychology," which emphasizes constructive dialogue with others on an equal footing. In this book, he explains the essence of "feedback" in an easy-to-understand manner.

　Once the power of feedback is mastered, one-to-one relationships, whether at work or in one's personal life, will become better, team morale and performance within the organization will improve, and bonds will become stronger.

　The author, who has actually consulted with many people in the field, wrote this book out of a passionate desire to help people at work, with their business partners, and in their private lives.

Kumi Toda

Representative Director, Adot Communication Co.

Representative Director, Japan Anger Management Association

Author：Kumi Toda

After graduating from Rikkyo University, Faculty of Letters, she worked in sales at Hattori Seiko Corporation (now Seiko Group Corporation). She then worked as a secretary to the president of a company in the music industry. 2008, she founded Adot Communication K.K. In 2015, she became a director of the Japan Anger Management Association, and since 2024, she has served as its representative director, devoting herself to the association's operation and the spread of anger management.

He has been active as a lecturer and training instructor at major private companies such as banks, pharmaceutical companies, general trading companies, and telecommunications companies, as well as government and municipal offices. His students range from new employees to managers. He has been a lecturer for more than 30 years and has appeared on more than 4,500 occasions and taught more than 250,000 people.

His major publications include "Anger Management," "Assertive Communication," "Active Listening: Listening Skills for Business" (Nikkei Bunko), "Illustration & Illustration Communication Encyclopedia," "Anger Management: How to Communicate without Getting Angry," "Adler Style: How to Communicate in Just One Minute" ( (Kanki Shuppan), "Working Woman's Dignity" (Mainichi Shinbun Publishing), and many others. His books have been translated and published in China, Korea, Thailand, and Taiwan, and have sold over 250,000 copies in total.

Book information

Title: "Amazing Feedback: Move Your Mind and Change Your Behavior!

Author ： Kumi Toda

Price ： 1,760 yen (tax included)

Release Date : June 11, 2025

Publisher ： Kinki-Shuppan

Number of pages ： 256 pages

Sales site: https://amzn.asia/d/7M0T6Ma

Table of Contents

Prologue: "Feedback" that encourages growth and leads to results

1 Feedback is a gift to the other person / 2 Five attitudes toward feedback / 3 Seven points to keep in mind when giving feedback

Chapter 1 Positive and Negative Feedback

Positive Feedback: When you see growth / When the other person achieves results / When the other person contributes to the team / When you want to recognize the good things the other person has

Negative Feedback ◎When you cause trouble to others / When there is something you want to improve / When you want to convey your negative feelings / When you want to convey future risks to someone who is quick to make excuses, etc.

Chapter 2: Feedback within the company!

Giving Positive Feedback to an Older Subordinate / Giving Positive Feedback to a Specific Person in Front of Everyone / Giving Negative Feedback to a Mentally Weak Person / Giving Feedback to a New Member / Giving Feedback to a Mid-Career Employee / Listening Openly Out of Defensiveness Giving Negative Feedback to Those Who Cannot Listen Out of Defensiveness, etc.

Chapter 3: Feedback to the team!

Giving Fair Negative Feedback to Two People Who Don't Get Along / Giving Positive Feedback from a Subordinate to a Supervisor / Giving Negative Feedback to a Supervisor Who Changes Instructions Often / Giving Feedback from Team Members to the Team Leader / Giving Negative Feedback in an Online Meeting Giving Negative Feedback in Online Meetings / Giving Feedback by Phone / Giving Feedback via Chat or Email, etc.

Chapter 4: Feedback Outside the Company!

Giving feedback to a client who doesn't keep his/her promises / Giving feedback to a person who makes mistakes so that he/she doesn't become a complainant / Telling a client to change the person in charge / Giving feedback to an emotional client / Giving calm feedback to a partner with whom you completely disagree / Listening to what the client has to say I get angry while listening to you, etc.

Chapter 5: After Feedback!　How do you follow up in such situations?

Feedback that was well-meaning but was interpreted differently than intended / Frequently interrupting during feedback / Offending the other person with a gaffe during negative feedback, etc.