Lawson] A drink that will light up children's future! New "Mizudashi Coffee" blended with Ethiopian Sidama, which has a rich aroma. New "Mizudashi Coffee" blended with Ethiopian Sidama

LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will begin selling a summer-only product, "mizudashi coffee," at its 41 MACHI cafe+ stores located mainly in the Kanto region, including Niigata Prefecture and Hokkaido, from June 10, 2025 (Tuesday). The luxurious blend of high-quality Ethiopian "Sidama" coffee grown at an altitude of over 2,000 meters is slowly brewed in the store for 8 hours. (Ethiopian Sidama makes up 40% of the blend.) With a mellow flavor reminiscent of brandy or red wine and a mild taste without any cloying flavor, it offers an authentic taste comparable to that of specialty coffee shops for only 280 yen (tax included).

For every cup of coffee purchased, 10 yen will be donated to the Ardent Children Center, an orphanage in Ethiopia, to be used to purchase books and bookshelves for the library.

Mizu-Dashi Coffee" blended with Ethiopian Sidama

MACHI cafe+ website: https://www.lawson.co.jp/lab/tsuushin/art/1467026_4659.html

Mizu-Dashi coffee blended with Ethiopian Sidama

Product Outline

Product Name ：Mizudashi coffee (iced only)

Release Date ：June 10, 2025 (Tuesday)

Price ： 280 yen (tax included)

Sales outlets : 41 MACHI cafe+ outlets (Kanto, Niigata, Hokkaido, etc.)

Characteristics: A blend based on high-quality Ethiopian "Sidama" coffee,

　　　　　The mellow flavor is reminiscent of brandy or red wine, and the mild, mellow mouthfeel is free of cloying flavors,

　　　　　It has a rich flavor reminiscent of brandy or red wine and a mild taste.

　　　　　It is brewed in the store for 8 hours.

POP to be displayed in the store

The producer's thoughts and the donation system

The coffee beans used in this product are produced by Ardent Coffee Export, an Ethiopian coffee refining and exporting company whose CEO, Mr. Asinafi Argow, is involved in the production of high quality coffee used in barista competitions around the world, and also supports small farmers in Ethiopia and operates an orphan support facility called Ardent Children Center. He is also involved in supporting small farmers and operating the Ardent Children Center, a facility that supports orphans.

At the center, about 80 orphans live and study together and receive educational support so that they can become self-reliant in the future. LAWSON supports this initiative and aims to provide sustainable support through the sale of its products. For every cup of "mizudashi coffee" purchased, 10 yen will be donated to an orphanage in Ethiopia. The donation will be sent to Ardent Coffee Export to purchase books, bookshelves, and blackboards locally.

A cup of coffee will light up the future of children in Ethiopia.

Ardent Children Center

Children are the future of Ethiopia.

Is "handmade" backwards? No, it is because of the times we live in! About MACHI Cafe+

From September 2022, LAWSON will begin full-scale development of the "MACHI Cafe+," which will utilize the store's kitchen space to handcraft and serve each and every cup of coffee upon customer order. The "MACHI cafe+" service of "handmade each and every cup" was started in response to a request from a store crew member (part-timer) who wanted to "have more conversations with customers. Through this service, we aim to activate communication between crew members and customers, and build a relationship where customers feel "I came to see you" and "I want to buy from you.

In introducing the service, the customer service skills of the crew members working in the stores and the human resource development system are also important criteria. Among "fantasistas" who are certified within the company according to the knowledge and skills of their crew members, we certify particularly outstanding staff as "grand fantasistas(*)". This certification system encourages self-improvement among staff and improves their motivation.

Since many customers visit LAWSON every day, we try to provide fresh discoveries no matter when they visit our stores. We always have a lineup of 6 to 10 types of both regular and seasonal products, including smoothies made with fresh bananas and specialty coffees.

*Lawson established the "Fantasista System" in 2012 to recognize staff with excellent coffee-related knowledge and customer service skills to improve customer service and store operations. Currently, in addition to the MACHI cafe, more than 20,000 crew members have been certified in the four categories of "customer service," "Machikado Kitchen," and "fast food. The top-ranked crew members selected from among the "fantasistas" become "grand fantasistas.