A great Father's Day gift! Craft Beer from the "Mimi of Bread Free shipping campaign for "Better life with upcycle Free shipping on "Better life with upcycle", a craft beer born from "Mimi the Bread", until June 12 (Thursday)!

Better life with upcycle" (1-19-13 Shimo-Izumi, Ebina-shi, Kanagawa-ken, CEO: Takatsugu Umeda, Operated by Eiya Bakery Co. (see below) will offer free shipping on its e-commerce site for eight days from June 5 (Thu.) to June 12 (Thu.), 2025.

All orders placed during this period will be eligible for free cool shipping!

You can get the products you have been interested in at a discount.

URL: https://upcycle-beer.com/

Better life with upcycle

Great Father's Day gift!

SDGs craft beer!

Better life with upcycle" is a "sustainable craft beer" created by Sakaeya Bakery, a long-established bread maker, by upcycling bread ears.

It was introduced on the Nippon Television Network Corporation's information program "Shuichi" (broadcast on June 8, 2025) and has been featured in numerous TV and fashion magazines and other media.

The unique brewing process based on the theme of food loss has attracted attention in a variety of fields as an ethical project that addresses social issues while delivering taste and surprise.

TV location shooting (1)

TV Location (2)

Bread Fest" in Ebina Craft Beer from Ebina

This year, we opened a stall at the "Bread Festival" held at the Yokohama Red Brick Warehouse. Even though they did not sell bread, there was a long line of people waiting in line, and the craft beer made from bread mimi has become a hot topic among bread lovers.

Bread Fest(1)

Bread festival(2)

Bread Fest(3)

What is Better life with upcycle?

Wheat field

Bread making

Bread Mimi

A craft beer brewery with the theme of food loss, brought to you by a bakery that has been in business for 100 years.

The food industry produces countless attractive products to meet the needs of the market. However, behind the scenes, many of these products disappear without anyone's notice.

For many years, Sakaeya Bakery has been manufacturing sandwich bread, and in the process of shipping, the company has been discharging bread remnants equivalent to about 40% of the weight of the product. This amount is actually equivalent to a truckload (300-400 kg) per day. Most of it was used as livestock feed, but many people, including wheat farmers, were concerned that this precious resource, which they had been involved with, was being neglected.

Anniversary beer

Bread brewing

Iyokan

Better life with upcycle, which started in 2022, was initially launched by providing bread mimi to breweries around the country to brew and sell craft beer. In February 2024, the company established its own brewery. In February 2024, upcycle established its own brewery and has been releasing a series of craft beers full of originality. The brewery is unique in the craft beer industry because of its distinctive characteristics.

In addition to the regular lineup of beers based on bread mimi and malt and seasonal products, the brewery has collaborated with many companies and organizations to release beers (happoshu) made from selected and excluded strawberries, organic Iyokan citrus fruits, white bran from sake brewing, and plum fruits from plum syrups. We have released beer (happoshu) in collaboration with many companies and organizations.

Volunteer Staff, Brand Representatives, and Brewmaster

We want to find new meaning in the "power" of things that have been overlooked or that have once fulfilled their roles. We hope you will take this opportunity to enjoy a special craft beer brought to you by bakery craftsmen who have been seriously engaged in craftsmanship for over 100 years!

We brew all of our craft beers by substituting the crusts of the breads used in the baking process for some of the malt in our products. Classification: Happoshu (sparkling malt liquor)

Outline of Free Shipping Campaign

Period: June 5, 2025 (Thursday) - June 12, 2025 (Thursday)

Description: During the campaign period, the company will offer free shipping to customers who purchase

　　　　The shipping fee (basic shipping fee + refrigeration fee) will be waived for customers who make purchases on the company's e-commerce site () during the period.

　　　　The shipping fee will be waived for customers who purchase through the company's e-commerce site () during the period.

Company Profile

Company name: Sakaeya Bakery Co.

Representative: Takatsugu Umeda, Representative Director

Location: Better life with upcycle / 1-19-13 Shimo-Izumi, Ebina-shi, Kanagawa-ken

　　　　　 Head Office / 2-5-41 Kokubunminami, Ebina-shi, Kanagawa-ken

Establishment : December 29, 1953 (Founded in 1923)

Business activities: Bread and confectionery production, catering, liquor production and sales, etc.

Capital: 24 million yen

URL: https://sakaeyasa.com/