3,000 People Learning About "Tannisho"! The 7th "Tannisho University" Will Be Held at Tokyo Big Sight!

700 years after it was written, the classic Pure Land  Shin Buddhist book "Tannisho" continues to amaze and fascinate its  readers. At "Tannisho University," you can learn in depth about just  what it is that makes this unique book so special. The event, which will  feature lectures, animated movie screenings, and more, will be run by Tulip  Planning Co. (Headquarters: Imizu City, Toyama Prefecture; CEO: Yamashita Masami).  The 7th session will take place  at Tokyo Big Sight on Sunday, June 22, 2025. This year’s main theme is the  'Tannisho Expo'.

The main theme of this year's event is "Tannisho Expo.

A large-scale event themed on the timeless classic "Tannisho" will be held at Tokyo Big Sight again this year.

Tannisho transcends national borders! International booths will be set up under the theme of "Tannisho Expo".

●Lots of lectures and exhibition programs for beginners and history buffs of all ages!

Mitsuharu Takamori, author of "What is Tannisho?

The main lecture, with 3,000 attendees, will be given by Mitsuharu Takamori, author of "What's the Purpose of Life, Shinran? Takeshi Koyama, voice actor for the role of Shiro in "Shinran: The Purpose of Life," will be on stage!

Tulip Project will also liven up the event with a book display and introduction of related anime films.

Tulip Planning has been involved in "Tannisho Daigaku" as a special sponsor since the first event in 2022 by dispatching staff to run the event.

Tannisho" is a classic written about 700 years ago, but it has a universal message that resonates deeply in the hearts of people today. It has been influenced by great writers such as Ryotaro Shiba and Eiji Yoshikawa, philosophers such as Kitaro Nishida and Kiyoshi Miki, and has appeared in school textbooks and university entrance examinations, making its presence shine brightly throughout the ages.

The theme of this 7th edition of the Tannisho Expo is "Tannisho Expo. The global expansion of Japan's "Tannisho" from the past to the present and into the future will be presented in a variety of programs.

【Booths and events】(Tentative)

●3,000-scale main lecture

Mitsuharu Takamori, author of "What is Tannisho? The title of the lecture is "The Purpose of Life in "Tannisho"". This lecture will be given to a 3,000-person audience.

Main lecture for 3,000 people

●Introduction of the film "Shinran: The Purpose of Life

Introduction of films related to Jodo Shinshu, including "Shinran: The Purpose of Life," in which actor Ryotaro Sugi took on the challenge of voice acting for the first time.

Film Introduction "Shinran: The Purpose of My Life

We have prepared contents that allow you to better enjoy "Shinran: The Purpose of Life," which became a hot topic with Ryotaro Sugi's first challenge as a voice actor and EXILE ATSUSHI's message of support.

https://shinran-life-movie.jp/

https://youtu.be/5uSY-bddwtk?si=2PSrqNNtgvV80787

Special event: Takeshi Koyama, who plays the role of Shiro in "Shinran: The Purpose of Life," will take the stage and do a live recording.

We will ask him about his thoughts on the film and the character of Shiro in an interview. He will also do a special live postrecording.

Takeshi Koyama

International Exhibition Booths

The appeal of "Tannisho" extends not only to Japan but also to the world. You will be able to hear the voices of people from other countries expressing their excitement and admiration. Sponsorship from publishers in France, Germany, Portugal, and other countries will also be available.

Panel display of Tannisho commentary

The teachings of "Tannisho" are explained in an easy-to-understand manner. The thoughts on "Tannisho" by historical figures and modern-day celebrities will also be introduced.

Easy-to-understand explanatory lecture on Tannisho

A number of introductory lectures for beginners to learn about the teachings of Tannisho are also offered.

Tulip Project Booth

We sell books, monthly magazines, and original goods that allow visitors to learn more about Shinran Shonin's teachings.

The captivating words of Tannisho

In chapter 3 of Tannisho, there is a famous phrase, "Good people can still achieve rebirth.

It means, "Since even a good person can be happy, an evil person can be even happier.

It is common knowledge that "bad people are unhappy and good people are happy." However, many people were fascinated by these words, which go beyond common knowledge.

For example, Japanese philosophers and great writers have left such words.

Even if all my books were burned down, I could bear it if only "Tannisho" remained.

(Kitaro Nishida, one of the three greatest philosophers in Japan)

If I had to choose only one book out of ten thousand volumes, I would choose "Tannisho".

(Kiyoshi Miki, one of the three greatest philosophers in Japan)

(*2) (Kiyoshi Miki, one of Japan's three greatest philosophers) "There is probably no other book in the world more centripetal than the Tannisho. (omission) The text is truly a masterpiece of Japanese writing. It is a national treasure.

(Writer Kurata Hyakuso)

Many other people were also fascinated by Tannisho Daigaku.

What on earth was it about Tannisho that attracted people?

How much influence did the existence of Tannisho have on the Japanese people?

Tannisho Daigaku" is an event that allows you to rediscover the appeal of Tannisho from various angles in the age of 2022.

In today's confusing society, the words of "Tannisho," which question the meaning of life, give us hope and courage. We hope that each and every one of us will come into contact with these words and that positive changes will be brought about in society as a whole.

Although it is sometimes said that the Buddhist world is in a slump, we hope that this event will help many people deepen their interest in Buddhism and "Tannisho" and revitalize Japanese culture as a whole.

*1 and 2 are both from "Tannisho Encyclopedia" edited by Rinobu Tanigawa, Junichi Doi, Tomoyasu Hayashi, and Nobuyasu Hayashi.

3 Kurata Hyakuso's "Ippai Kishobun, Tannisho: Honen and Shinran's Faith" (in Japanese)

【Event outline】

Event  Name: The 7th Tannisho University at Tokyo Big Sight

Date:  June 22, 2025 (Sunday)

Venue:  Tokyo Big Sight

Organizer:  Tannisho University Executive Committee

Co-organizer:  Tulip Planning Co.

How to  Participate: 3,000  yen (tax included)

Advance  registration required

Phone:  0120-901-267 (toll free)

Eligibility:  Anyone interested in Pure Land Shin Buddhism or Tannisho

Press  Inquiries: Phone: 080-3341-8513 (Contact: Sakumura)

Website:  https://tannisho-daigaku.jp/contact/

【About Tulip Planning】

Tulip  Planning Co. aims to bring the joy of living to all people. Over the past 30  years, it has been running a monthly Buddhist magazine, selling books, and  screening films depicting the life of Master Shinran.

With an  exciting exhibition showcasing their books and animated films, they hope to  convey to you the multifaceted appeal of Tannisho.

We hope  that the event will help many people deepen their interest in Tannisho and  Master Shinran, and, in doing so, help to revitalize Japanese culture as a  whole.

【Tulip  Planning Co. 】

  (1) Company name: Tulip Planning Co.

  (2) Representative: Yamashita Masami, Representative Director

  (3) Head office: 8-14 Hibari, Imizu City, Toyama Prefecture

  (4) Established: July 1993

  (5) Business activities: Production and sales of monthly magazines and books,  planning and operation of lectures and screenings, digital contents business

  (6) Capital: 100,000,000 yen

  (7) URL: https://www.tulip-k.co.jp/index.html