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Subaru to release a smartphone case in the color of the actual SUBARU BRZ! Smartphone case reproduced in the actual color of the SUBARU "BRZ" is now on sale!

エンターテインメントマーケティング株式会社

Entertainment Marketing Corporation (located in Yokosuka City, Kanagawa Prefecture) has released a smartphone case that uses automotive paints to reproduce the colors of the actual BRZ, SUBARU's popular sports car, as an officially licensed SUBARU product.

This smartphone case coordinates the brand image of the BRZ, an aggressive looking and driving sports car, with your smartphone.

The pearl and metallic colors of the BRZ, which cannot be achieved with most smartphone case manufacturing methods on the market, have also been reproduced.


Smartphone cases in BRZ body colors


カラーラインナップ

Color Lineup

マグネタイトグレー・メタリックイメージ

Magnetite Gray Metallic Image

イグニッションレッドイメージ

Ignition Red Image

WRブルー・パールイメージ

WR Blue Pearl Image

クリスタルホワイト・パールイメージ

Crystal White Pearl Image


muomou SHOP SUBARU Smart Phone Case

https://muo-mou.com/subaru


BRZ Smart Phone Case Product Page

https://muo-mou.com/product/brz



Product Planning Background

The colors that can be expressed with CMYK ink, as is generally the case for smartphones on the market, are limited, and the presence of colors is poor, so we considered applying a paint that can express colors with a clearer presence.

In addition, since smartphones are placed in a variety of environments, we considered using automotive paints and coatings with strong weather resistance and stain resistance. To maximize the characteristics of the product, we came up with a smartphone case that actually reproduces the color of a car, and commercialized it.



■Product Features

<Reproduction of BRZ body color using automotive paints

This smartphone case uses automotive paints and coatings to reproduce the color and texture of the actual car. Unlike ordinary smartphone cases, we do not use CMYK ink to express the color of the case, but use automotive paints based on the actual car's color number to reproduce realistic colors. We also reproduce metallic and pearl colors that are often found on car bodies. The smartphone case reproduces the finely designed pearlescent and metallic colors that are typical of automobiles, which cannot be achieved with many smartphone cases on the market.


<Strong weather resistance and stain resistance

Automotive paints are weather resistant and resistant to discoloration even when constantly exposed to direct sunlight and ultraviolet rays in midsummer. Coatings also have antifouling properties that maintain surface quality even when exposed to sand, mud, stones, asphalt, etc. while the car is in motion. These performance features are realized in a smartphone case as it is.


<Compatible not only with iPhone, but also with Android models such as Xperia, Pixel, and AQUOS.

The usage ratio of iPhone and Android in Japan is 50-50, but there are many models of Android, and the number of distribution of each model is small, which makes face-to-face sales inefficient, so most smartphone cases sold at general retail stores are often only for iPhone. This product is compatible not only with the iPhone, but also with various Android models, making it a product that can be used by Android users as well.



■Product Specifications

Price : 5,995 yen (tax included)

Size :Applicable to iPhone and Android models

Material :Polycarbonate

Sales location : muomou SHOP, our sales site https://muo-mou.com/subaru

We are also considering selling at car dealers.


<Color

Crystal White Pearl (K1X)

Ice Silver Metallic (G1U)

Magnetite Gray Metallic (P8Y)

Crystal Black Silica (D4S)

Sapphire Blue Pearl (WCH)

Ignition Red (DCK)

WR Blue Pearl (K7X)



Company Profile

Company name: Entertainment Marketing, Inc.

Representative: Hisayoshi Kato, President

Location: 102 YRP Venture Building, 8-3 Hikarinooka, Yokosuka, Kanagawa 239-0847, Japan

Establishment : February 2020

Business description: Manufacture and sale of sundry goods such as smartphone cases; operation of web services



For customer inquiries regarding this matter, please contact

Entertainment Marketing Inc.

MAIL: support@muo-mou.com