Ending the Circular Economy of Goods and Money

From the Reuse Industry to "Relationship Infrastructure Yuya Sato, Representative, Ryouen Channel / Ryohin Warehouse

2025.06.06 09:30

良縁チャンネル

From June 2025, Ryohin Soko will begin full-scale social implementation of the "circular economy of human relations" theme at collection and transfer sites, and in parallel with demonstration experiments on social networking services and communications to the industry, we will promote efforts to structure "reuse through gratitude. The "Ryouren Channel

「良縁チャンネル」

Ryouen Channel

The value of an item changes depending on who used it.

In the reuse industry, excessive figures such as "37 trillion yen market" and "potential of 100 trillion yen" are being bandied about, and IT and marketing competition is accelerating. However, we are not dealing with mere "goods.

There is a relationship between people that cannot be measured by price or efficiency.

I define the "circular economy of human relations" as visualizing these "feelings" and "backgrounds" and circulating them in society.

I am convinced that beyond the exchange of goods and money, the essence of reuse is a mechanism for the circulation of people and their gratitude, and that this is the social infrastructure we should be aiming for next.

Today's industry tends to focus on numerical competition, such as "can it sell?" and "can it win in SEO," while ignoring the personal value of "who used it.

Marketing has become an objective, such as AI appraisal and LINE operation, and the field and customers have been left behind.

The industry has become an "insider's club," where only success stories are praised, and the economy is one without gratitude.

A nursing bed used by my grandparents.

A table that was given away when you moved out of town...

These are not just unused items, but fragments of life.

However, in today's market, there is even a contradiction: the more feelings they hold, the less they fetch.

Instead of "re-selling," we choose "re-marriage.

Instead of "discarding," they choose "entrusting.

We believe that the essence of reuse is the structure of handing over the entire background and feelings.

Who is "Garbage House" for?

Is there a "thank you" in it?

Is there imagination for someone else's tomorrow?

When the purpose of the film is to "show," both the viewer and the filmmaker become weary.

We should choose to "connect" rather than "surprise.

Another challenge is exporting abroad.

Foreign currency and refund schemes are certainly profitable, but old furniture is becoming dead space in containers, and the benefits of the weak yen are shrinking. If the oversupply continues, it is only a matter of time before the market wears out and a shakeout occurs.

The current export model is more about "letting go" than "making the most of it.

Even if it is difficult to resell large pieces of furniture in Japan, it is possible to "connect" them to the next person or place by utilizing the materials and memories.

Just as wood furniture from a hundred years ago can be used in modern architecture. We are seeking a cycle of "reconnection.

Exporting overseas entails environmental burdens such as packaging, transportation, and local disposal. Incineration also has its challenges, but domestic processing can provide employment and reconnect with local resources.

Reuse is not about the value of goods, but rather about a system of meaning.

From an economy that turns over "goods and money" to a society where "people and gratitude" circulate.

The role of reuse is not to prolong the life of resources, but to create a "circular economy of human relationships," as we advocate.

Main Services

Moving, collection of unwanted items (single items to entire houses)

Transfer, re-circulation, and donation activities (gift economy type)

Gift projects and volunteer support

SNS-linked appreciation circulation projects

Areas of service

Shibuya, Minato, Meguro, Setagaya, Shinjuku, Nakano, Suginami, Chiyoda, etc.

Support Hours

Phone: 10:00 - 18:00