Craft Bottle Cocktails from New York to Expand Introduction and Strengthen Sales in a Wide Range of Businesses Collaboration with hotels, restaurants, retailers, etc.

The "Wandering Barman," a craft bottled cocktail from New York marketed in Japan by Felicidad Corporation (headquartered in Tokyo), has been adopted not only by restaurants and bars in New York City but also by world-renowned establishments such as the Metropolitan Museum of Art and Blue Note. Similarly, in Japan, it is being introduced in a wide range of business categories, including hotels, restaurants, bars, and retail stores.

We are pleased to announce that we will strengthen sales of this product, which has been highly acclaimed in the first six months since its launch, in the summer. In addition, we are also looking for companies to collaborate with.

All types of cocktails

■"Wandering Barman" has been highly acclaimed

High Satisfaction and Feedback from ConsumersThe product has been highly praised by the companies that introduced it and by consumers, who say that the label design is cute, the operation is very easy, and the taste is authentic and wonderful, meeting the needs of both personal and commercial use. In particular, it has been well received by inbound visitors to Japan who are not familiar with Japanese alcoholic beverages, as it has a "sophisticated taste typical of New York.

Four cocktails

Strengthening Sales for Summer

Strong Sales at RetailThe 7-Eleven Hammerhead store in the Hammerhead at Yokohama's Shinko Wharf has also been doing well at retail, recording sales that are two to three times higher than at other stores, especially at the 7-Eleven Hammerhead store.

The store is a 7-Eleven known for its impressive liquor selection. The owner, Keitaro Nakayama, president of CVS Nakayama Ltd. comments, "Sales of alcoholic beverage products will increase even more in the coming warmer season," and plans to strengthen sales in the summer.

Future DevelopmentFrom now on, targeting summer demand for home parties, outdoor activities, BBQs, and gift-giving, the company will step up promotions for diverse occasions, including "portability," "convenience as a gift," and "suggestions for enjoying as a shot for adults at parties.

In addition, a POP UP event was held at 8HOTEL Chigasaki on March 30, 2025, and we plan to actively conduct POP UPs at various locations in the future. Currently, we are also looking for collaborators.

We will continue to provide an easy and authentic cocktail experience through "Wandering Barman".

8Hotel Chigasaki

■About Felicidad Inc.

"We are always there for you".

Felicidad means "happiness" in Spanish. We started Felicidad with the hope of contributing to the happiness of the people we serve through the services and products we provide.

Company Profile

Company name: Felicidad Inc.

Representative: Yutaro Ueno, Representative Director

Location: 2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 1500043, Japan

Establishment ： 2016

Business description: Import/export sales

URL : http://www.felicidad.tokyo/