BESV, the premium e-Bike brand, to launch a large-scale nationwide test ride fair starting in May, covering 100 stores with over 300 bikes! A special "BESV JAPAN Test Ride Event" will also be held exclusively at Daikanyama T-SITE on May 3rd and 4th!

BESV JAPAN Co., Ltd., the company behind the premium e-bike brand "BESV," which promotes a lifestyle with electric assist bicycles, will launch a large-scale nationwide test ride fair starting Saturday, May 3, 2025, featuring over 300 bikes across 100 stores.

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This is a unique opportunity for more customers to experience the smooth and powerful driving experience provided by BESV's innovative assist control technology "Smart Assist Mode". (Votani products are available as "Auto Assist Mode")

-What is Smart Mode?

BESV e-bikes have pedaling zones (=comfort zones) for each model that riders find comfortable, such as pedal torque and pedal speed. This mode automatically adjusts and provides assist output so that the rider can always ride in a constant and comfortable pedaling zone according to the rider's riding conditions.

Details: https://besv.jp/brand/

Outline of the BESV Nationwide Test Ride Fair

Period: Saturday, May 3, 2025 -

Location: Approximately 100 authorized BESV dealers (as of the end of April)

Number of vehicles to be test-driven: Approximately 300 vehicles in total nationwide (the lineup of test-driven vehicles differs depending on the store)

Special page: https://besv.jp/besv-amazing-campaign/

Available models and number of test rides vary by store.

Please check with each store in advance to confirm whether or not vehicles are available for test drives before coming to the store.

Test rides are available during each store's business days and hours.

About BESV JAPAN Solo Test Ride Event in Daikanyama T-SITE

To kick off the big test ride fair, "BESV JAPAN Solo Test Ride Event" will be held at Daikanyama T-SITE on May 3 and 4, 2025, featuring popular models from BESV, Votani, and SMALO. We are looking forward to seeing you at the event.

Dates: Saturday, May 3 and Sunday, May 4, 2025

Hours: 11:00-17:00

Venue : In front of Daikanyama T-SITE Building No.2

Location : 16-15 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033, Japan (Main Street in front of Building 2)

Admission : Free (No reservation required)

■BESV expands its presence in Japan and abroad as an e-bike brand that combines design and functionality

BESV, an e-bike brand that combines innovative design and advanced technology, is currently available in more than 30 countries around the world. It first arrived in the Japanese market in 2015 and has since established a solid position as a pioneering e-Bike brand.

Currently, in addition to its main brand "BESV," the company offers three other brands: "Votani" for entry-level users, and "SMALO," a next-generation model equipped with IoT functions. All brands are equipped with BESV's unique assist control technology, "Smart Assist Mode" (*Votani is equipped with "Auto Assist Mode"). This automatically provides the optimum assist output according to the rider's pedaling for a more comfortable and natural riding experience.

The lineup of 19 models in all covers a wide range of lifestyles and needs, from a little city riding to fun riding, from on-road to off-road. Users can choose the one best suited to their own lifestyle.

■Company Profile

Company name: BESV JAPAN Co.

Representative: Toshiaki Sawayama, President

Location ： SG Building, 2-19-9 Ebisu-Nishi, Shibuya-ku, Tokyo 150-0021, Japan

Establishment ： April 2017

Business : Import and sales of electrically power assisted bicycles

Capital ： 50 million yen

URL ： https://besv.jp/