Regenerative anti-aging serum "doum" to go on sale to the general public on April 24 The next generation ageless serum that challenges skin regeneration*1 is now available with topical ingredients!
株式会社doum
doum corporation (Headquarters: Shibuya-ku, Tokyo) will officially launch "doum timeleap serum," an anti-aging serum focusing on the skin's regeneration mechanism, on April 24, 2025 (Thursday).
The product is currently on pre-sale on Amazon, and influencer gifting has begun, and we have received numerous inquiries from beauty industry professionals and companies.
doum timeleap serum
Product Overview
The brand name "doum" was coined from the words "baby face" and "dream.
In the beauty powerhouse of South Korea, "baby face" has become a trend as a standard of beauty, and there are many beauty treatments focusing on baby faces.
"doum" is a highly functional serum that moisturizes and leads to resilient skin against the skin changes caused by aging.
The core ingredients are CICA exosomes and NMN, which are expected to approach the problems of aging, and the following advanced beauty ingredients.
<Main blended ingredients>
CICA exosome - anti-aging care
NMN (nicotinamide mononucleotide) - antioxidant
Jeju beet root extract - Moisturizing and skin conditioning effects
Galactomyces culture fluid - Removes waste and maintains elasticity.
These ingredients work from multiple angles to support skin suffering from dryness, lack of elasticity, and dullness due to age.
Development Background and Product Features
As the aging care market matures, there is a growing demand for skincare products that not only superficially moisturize but also work on the stratum corneum. The "doum timeleap serum" was created as a "next-generation serum" that approaches the skin's natural functions, focusing on a group of ingredients that are also attracting attention in the field of regenerative medicine.
Results of the preliminary monitoring project (conducted in March 2025)
Prior to the launch, an advance monitoring program was conducted in March 2025, targeting 50 general users.
The monitors consisted mainly of women in their 20s to 50s, who were asked about their impressions of the product, changes in their skin, and their intention to continue using the product.
<Comments from the monitors (excerpts)>
After using doum, my makeup looks better and I can wear makeup to work.
"I use it at night and it stays moisturized until morning. The roughness on the side of my nose is no longer bothering me.
I had an unprecedented "feeling of being toned from the inside out."
"I am glad that I could find a serum containing exosomes, which I have heard about at cosmetic clinics, because it was hard to find.
It is easy to use even for sensitive skin without any stinging.
These are personal impressions.
These results indicate that the formulation design aimed at reconstructive anti-aging care is adapting well to the actual skin of the users.
In the future, we plan to expand the product to long-term follow-up surveys of monitors and SNS reviews.
Product Details
Product name: doum timeleap Serum
Content :30mL
Regular price: 6,000 yen (including tax)
Release date: April 24, 2025 (Thursday)
Place of release: Official online store, Amazon, Rakuten Ichiba, Qoo10, etc.
Product image
Future Schedule
April 24: Official launch and start of sales on the official website
Early May: Streamline sales start at offline stores
Late May: Pop-up event to be held in Tokyo (details to be announced later)
Company Profile
Company name: doum Co.
Location: 1-22-12 Dogenzaka, Shibuya-ku, Tokyo
Establishment: February 2025
Representative Director: Yuki Tateishi
Business description: Research and development, manufacture, and sales of cosmetics
URL : https://doum.co.jp/
*1 Refers to age-appropriate skin care. It is not a pharmaceutical product.
- Category:
- Goods
- Genres:
- Beauty Other Lifestyles Economy(Japan)