World Wildlife Fund and Watch Brand About Vintage Collaborate New products showing respect for the earth will be available for a limited time from April 22, Earth Day

About Vintage (Gothersgade 97, Copenhagen, Denmark), a watch brand, will launch "Earthrise" in collaboration with WWF Denmark (World Wide Fund for Nature) on Earth Day 2025, April 22 (Tuesday) through June 30 (Monday). The limited time offer will run from Tuesday, April 22nd (22:00 Japan time) to Monday, June 30th (Monday), 2025.

25% of the revenue from this watch will be donated to help protect and preserve the the planet.

Earthrise

Inspired by Earth

In 1968, astronauts aboard Apollo 8 captured a view no one had seen before: Earth, rising above the lunar horizon.

This image — known as Earthrise — became a symbol of fragility, unity, and responsibility.

It later helped inspire Earth Day, and now, a watch designed to remind us of what we must protect.

Styling image

This model is an official partner of WWF Denmark (World Wide Fund for Nature). For every watch sold, 25% will be donated to WWF Denmark to help restore and protect nature and restore and preserve the Earth's ecosystems.

The calendar disk features 31 endangered animal species

And 31 animals whose habitats are endangered or threatened by human influence are depicted on the calendar disk, with a variety of animals appearing each day through the window frame of the calendar. Each day is a reminder of an important message from the earth.

Super-LumiNova's blue luminescence

Design inspired by the Earth as seen from the moon

To replicate the appearance of the Earth floating in space, the entire dial is covered with Super-LumiNova(R) blue luminescent luminescent paint, another attractive feature. The bezel is designed to represent the numerous small stars spread out in space.

And of course, the movement is self-winding, which means that it does not use batteries and boasts a quality that will last a lifetime.

GIF of an image of a replaceable belt

One of the features of About Vintage watches is that all belts can be easily changed without tools. By changing from an active, adventure-inspired belt to an elegant, business-style metal bracelet, Vintage watches can be worn on a wide range of occasions.

Copenhagen Design

What is About Vintage? A made-to-order model: efficient and ideal production.

About Vintage is a watch brand established in 2014 in Copenhagen, Denmark, by two childhood friends who are watch enthusiasts, to pursue their dream of producing watches that are valuable enough to be kept in a safe at a reasonable price. Everything from the design of the watches to the friendly customer support by Japanese staffs are done from the office and the main store in Copenhagen.

The two founders, full of passion and curiosity, always has ideas for new designs and projects has figured out the Made-to-order style to optimise the inventory, but still keeps continuing the exciting new releases.

And for a model like Earthrise, which is environmentally conscious, a made-to-order model that produces only the number of units ordered and eliminates waste is considered even more ideal. The disadvantage of the made-to-order model, however, is that it is only available for a limited period of time.

To receive timely information about the release of new models with limited quantities that may sell out on the same day, or about limited-time made-to-order models such as Earthrise, we recommend that you subscribe to the About Vintage newsletter.

Earthrise Product Specifications

Movement: Miyota 8215 Automatic (Made in Japan)

　　　　　　　42-hour power reserve. Average daily time difference -20 to +40 seconds.

　　　　　　　Hack function/stop-seconds function.

Size ：Dial size 41mm, thickness 13.8mm, lug width 20mm

Material ：Surgical 316L stainless steel

　　　　　　　(Steel with low metal allergy and relatively gentle to human body.

　　　　　　　Corrosion resistant), individually numbered, inset caseback

Glass : Sapphire crystal domed with anti-reflective coating

　　　　　　　(Scratch-resistant material)

Warranty : 2 years against defects

Water resistance : 20 ATM/200 METER (water resistant for diving)

Price ： 79,600 yen (including tax and shipping), 25% of which will be donated to WWF.

Shipping time ： Scheduled to ship in October (first 300 orders will be shipped in July)

＜Product page

https://aboutvintage.com/ja-jp/products/earthrise-wwf-partnership-automatic-2025-edition?utm_medium=atpress&utm_source=collab