The long-awaited fourth collaboration between Atami Pudding and Marushichi Tea Enjoy "dark" matcha and hojicha! The "Matcha Hojicha Fair" will start on April 12 (Sat)!

Atami Pudding, a popular pudding specialty store in Atami (Location: Atami City, Shizuoka Prefecture; Operated by Fusinone Co., Ltd.), has been collaborating with Marushichi Seicha, a long-established tea company founded in 1907 that produced Shizuoka's first powdered green tea, every year during the season of fresh green tea. Matcha Pudding DXII," which was very popular last year, and "Shizuoka Hojicha Pudding DX," a two-layer pudding with an increased power. During the Matcha-Hojicha Fair, original menu items using Shizuoka matcha and Shizuoka hojicha will be available one after another. Please enjoy the double "richness" of matcha and hojicha.

Official website] https://atami-purin.com/

Mail order】 https://atami-purin.shop-pro.jp/

A variety of menu items are now available to enjoy the double taste of "strong" matcha and hojicha!

Atami Pudding brings you the delicious taste of Shizuoka's matcha and hojicha teas during the tea season!

This is the fourth year of the popular annual collaboration between Atami Pudding and Marushichi Tea, a long-established business founded in 1907. This year's menu features "dark" matcha and hojicha green teas. The matcha is made from Shizuoka Prefecture's first harvest matcha, and the hojicha is made from Shizuoka Prefecture's first harvest hojicha. The "Shizuoka Matcha Pudding DXII," which was so well received that even matcha lovers were impressed by its "richness" enhanced by the additional sauce, will be available again only during this season! In addition, "Shizuoka Hojicha Pudding DX" has been enhanced with two layers this year.

With the arrival of the tea season, Marushichi Seicha offers a variety of products at each of its stores that allow customers to enjoy the double deliciousness of Shizuoka's matcha and hojicha teas. We hope you will enjoy the miraculous marriage of the traditional taste of Shizuoka and Atami pudding.

<Features of the first harvested matcha tea

Tea leaves slowly accumulate nutrients during the cold winter and sprout at once in early spring. The tea leaves are picked only from the first fresh sprouts, which are called ichiban-cha (first harvest tea). Ichiban-cha is considered to be the highest quality tea of the year, and you can fully enjoy the flavor and deliciousness of matcha only from the first plucking, which is rich in the aroma of green leaves.

First harvest Matcha

<Features of first harvested hojicha

The hojicha used in this product is a blend of first harvested tea stems from Shizuoka Prefecture. This makes it sweeter, more fragrant, and gives it a beautiful golden color. The tea is not roasted at one time, but is slowly roasted in two batches, which gives it a mellower flavor.

First plucked hojicha

About the fair's products

All Atami Pudding products are sold at all Atami Pudding stores.

Shizuoka Matcha Pudding DXII

This pudding is made with Marushichi Seicha's first harvested matcha green tea and is made with an emphasis on richness. The rich matcha pudding has a chewy texture with a hint of bitter green tea flavor. The matcha sauce (with fresh cream added as a secret ingredient) gives it a deluxe taste that gently envelops the bitterness and astringency of the tea.

＜Outline of the product

Product name: Shizuoka Matcha Pudding DXII

Launch date: April 12, 2025 (Saturday)

Price ： 500 yen

Price ： 500 yen ・Store locations : All Atami Pudding stores

Allergy：Dairy ingredients, egg, gelatin

Shizuoka Matcha Pudding DXII 500 yen

Shizuoka Hojicha Pudding DX

This year, we have added kuzu kneading to the pudding to make it even richer and deeper than before.

<Product Outline> Product Name: DX Hojicha Pudding

Product name: Shizuoka Hojicha Pudding DX

Launch date: April 12, 2025 (Saturday)

Price ： 500 yen

Price ： 500 yen ・Store locations ： All Atami Pudding stores

Allergy：Dairy ingredients, gelatin, soybeans

Shizuoka Hojicha Pudding DX 500 yen

Sold at Atami Pudding Cafe 2nd

Matcha green tea pudding

Thick! The bottom of the green tea pudding is filled with green tea kuzumochi (rice cake crumbs), which has a pleasant crunchy texture. The finish is a fresh cream topped with matcha sauce, making this a sweet drink for matcha lovers to "enjoy the richness of matcha tea".

＜Outline of the product

Product name: Matcha Pudding Plappe

Date of release: April 12, 2025 (Saturday)

Price ： 730 yen (hippopotamus cookie + 50 yen)

Store ： Atami Pudding Cafe 2nd

Allergy ：Dairy ingredients, egg, gelatin

Matcha Pudding Plappe 730 yen (Hippopotamus cookie + 50 yen)

Atami Pudding Shokudo Limited Sweets

Matcha green tea-filled plump pancakes

This year's new style is a special pancake layered with green tea milk sauce, green tea pudding, and green tea whipped cream, and covered with fresh straw dough! The pancakes are topped with a generous dollop of matcha sauce before eating, and the result is a seasonal pancake that allows you to enjoy the gentle sweetness and bitterness of matcha wherever you eat it.

<Product Outline

Product name: Matcha-zukushi no Pururun-Purun Pancakes

Date of release: April 12, 2025 (Saturday)

Price ： 1,450 yen

Store ： Atami Pudding Shokudo

Allergy：Egg, milk ingredient, wheat, gelatin, soybean

Pancakes filled with matcha green tea 1,450 yen

Matcha Pudding and Roll Cake

This year, matcha green tea also appears in the roll cake series! The roll cake has a soft and fluffy texture with an elegant green tea aroma, and the cream is filled with sweet bean paste. Please enjoy it with pudding and cream.

＜Outline of the product

Product name: Matcha Pudding and Roll Cake

Date of release: April 12, 2025 (Saturday)

Price ： 1,050 yen

Store ：Atami Pudding Shokudo

Allergy ：Egg, milk, wheat, gelatin, soybean

Matcha pudding and roll cake 1,050 yen

Hojicha Pudding and Roll Cake

A big hit last year! The diner's handmade roll cake with hojicha green tea cream wrapped in a soft texture hojicha-scented pancake batter. The roll cake with a moderate sweetness is recommended to be served with hojicha pudding, which has a smooth texture with a fragrant aroma of hojicha tea.

<Product Outline> Product name: Hojicha Pudding

Product name: Hojicha pudding and roll cake

Date of release ： April 12, 2025 (Saturday)

Price ： 1,000 yen

Store ：Atami Pudding Shokudo

Allergy ：Egg, milk, wheat, gelatin, soybean

Hojicha pudding and roll cake 1,000 yen

●Matcha green tea plate pudding

Smooth matcha pudding with an elegant bitterness and richness, topped with a generous amount of matcha sauce made from the thickness of tea. You will enjoy the bittersweet, rich matcha flavor.

<Product Outline> Product Name

Product name: Matcha Dish Pudding

Date of release: April 12, 2025 (Saturday)

Price ： 680 yen

Store ：Atami Pudding Shokudo

Allergy：Dairy ingredients, eggs, wheat, gelatin

Matcha green tea dish pudding: 680 yen

Hojicha Platter Pudding

A hojicha pudding with the unique aroma of hojicha green tea, topped with a generous amount of thick hojicha sauce. You can enjoy the rich and deep flavor of hojicha tea.

＜Outline of the product

Product name: Hojicha Platter Pudding

Date of release: April 12, 2025 (Saturday)

Price ： 680 yen

Store ：Atami Pudding Shokudo

Allergy：Dairy ingredients, eggs, wheat, gelatin

Hojicha Platter Pudding 680 yen

All prices include tax.

About "Marushichi Tea

Founded in 1907, Marushichi Seicha is a long-established company with a history of over 100 years in Shizuoka, and was the first to produce matcha in Shizuoka in 1988. In 2010, the company created "Nanaya," an unprecedented seven-step matcha gelato using matcha produced in Fujieda, which is the thickest matcha in the world. While the company has a long history, it is constantly taking on innovative challenges and aiming to create delicious tea.

About "Atami Pudding

In recent years, Atami has become popular among people in their 20s and 30s. It opened in 2017 with a desire to revitalize the city of Atami. Currently, there are more than 91,000 "#Atami Pudding" posts on Instagram, with up to 8,000 puddings sold per day and a cumulative total of more than 3 million puddings sold. The brand has been featured daily in the media and has become the face of Atami. It started with a small first store in the Atami Station shopping street and now has four stores with different concepts in the Atami area.

Official Instagram : https://www.instagram.com/atamipurin/

Official website : https://www.atami-purin.com/

Atami Pudding Appearance

Store】 【Store

Name ： Atami Pudding

Location: 3-14 Tawaramoto-cho, Atami City, Shizuoka Prefecture

The first Atami Pudding store. A shop-like stand closest to Atami Station. If you want to eat it right away or buy it as a souvenir, this is the place to go! If you want to buy some as souvenirs, this is the place to go!

Name : Atami Pudding Cafe 2nd

Location: 10-22 Ginza-cho, Atami City, Shizuoka Prefecture

Located in the Atami Ginza shopping street near the sea, it is the most photogenic place!

Name: Nagisa no Atami Pudding

Location: Inside ATAMI BAY RESORT KORAKUEN, 10-1 Wadahama Minamimachi, Atami City, Shizuoka Prefecture

The 2nd floor of ATAMI BAY RESORT KORAKUEN.

A relaxing hole-in-the-wall "Atami Pudding" with a happy vacation theme.

Name: Drive-in Atami Pudding Shokudo

Location: 10-1 Kamitaga, Atami City, Shizuoka Prefecture

Right in front of Nagahama Beach. Atami Pudding" is the only restaurant offering meals.

Hospitality not only for tourists but also for locals.

Company Profile

Company name: Fusinone Co.

Location: 777 Shimotaga, Atami, Shizuoka 413-0102, Japan

Representative: Takahito Kawakoshi, President and Representative Director

Establishment ： October 2007

Business description: Planning, development, wholesale, sales and quality control of branded products

　　　　　 Development and operation of brand stores

　　　　　 Planning, development, wholesale and sales of tourist souvenirs

Capital: 15 million yen

URL ： https://www.fujinone.co.jp/